As of August 01, 2026, the average salary for a Marketing Intelligence Analyst in the United States is $73,065 per year, which breaks down to an hourly rate of $35.
However, a Marketing Intelligence Analyst's salary can vary significantly. Here’s a look at the typical salary range:
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A Marketing Intelligence Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Intelligence Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Marketing Intelligence Analyst | $54,351 |
| Marketing... Level Marketing Intelligence Analyst | $72,310 |
| Marketing... Level Marketing Intelligence Analyst | $90,813 |
| Marketing... Level Marketing Intelligence Analyst | $111,002 |
| Marketing... Level Marketing Intelligence Analyst | $162,244 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Intelligence Analysts. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 12.98% |
| Salesforce | 1.76% |
| Marketing Operations | 1.36% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Consulting
|
$76,718 |
5%
|
|
Marketing Analytics
|
$76,718 |
5%
|
|
Marketing Operations
|
$75,987 |
4%
|
|
Integrity
|
$75,987 |
4%
|
|
Leadership
|
$75,987 |
4%
|
|
Collaboration
|
$75,257 |
3%
|
For Marketing Intelligence Analyst roles, the industry you choose can affect earning potential by as much as 10% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 5% above the average. In contrast, Marketing Intelligence Analyst positions in Transportation or Telecom typically offer lower base pay, as these industries often view Marketing Intelligence Analyst as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $76,718 | $37.0 | 5% |
| Biotechnology | $76,718 | $37.0 | 5% |
| Business Services | $76,718 | $37.0 | 5% |
| Chemicals | $76,718 | $37.0 | 5% |
| Construction | $76,718 | $37.0 | 5% |
Understanding how a Marketing Intelligence Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for a Marketing Intelligence Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $72,474 in 2023 to around $72,536 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing Intelligence Analyst salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $72,474 |
| 2024 | $72,822 |
| 2025 | $72,536 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Aerospace & Defense industry offers the highest average compensation for Marketing Intelligence Analyst roles, with salaries approximately 5% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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