Programmatic Advertising Salary in Massachusetts

Programmatic Advertising is a digital marketing strategy that involves using automated technology to buy and place ads in real time, targeting specific audiences based on their demographics, behavior, and interests. This involves using data and algorithms to optimize ad placements and maximize the effectiveness of advertising campaigns. Programmatic Advertising professionals are responsible for managing and optimizing ad campaigns, analyzing data to make informed decisions, and staying up to date with industry trends and best practices to ensure the success of their advertising efforts. They work closely with marketing teams, ad agencies, and technology vendors to execute and monitor Programmatic Advertising campaigns across various digital platforms.