Website Marketing Manager Salary in the United States

How much does a Website Marketing Manager make in the United States?

As of August 01, 2026, the average salary for a Website Marketing Manager in the United States is $121,819 per year, which breaks down to an hourly rate of $59.

However, a Website Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $143,105
  • Majority Range (25th-75th percentile): $110,361 to $132,961
  • Entry-Level (10th percentile): $99,929
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
Recruit with AI
AI-Powered Talent
View as table View as graph 25% $110,361 10% $99,929 90% $143,105 75% $132,961 $121,819 50%(Median) Didn’t find job title? Click

Website Marketing Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $132,961 $11,080 $2,557 $64
Average $121,819 $10,152 $2,343 $59
25th Percentile $110,361 $9,197 $2,122 $53
Check out Website Marketing Manager Job Openings in the United States
Marketing Manager

OPOC.us - Columbus, OH

Marketing Manager

CUC AMERICA INC - Columbus, OH

Marketing Manager

Design Group Inc - Columbus, OH

Marketing Manager

TT electronics - Columbus, OH

Search More Website Marketing Manager Jobs in the United States

Key Factors That Influence Website Marketing Manager Salaries

A Website Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Website Marketing Manager Salaries?

Experience is a primary driver of a Website Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $69,081
  • Early Career (1-2 years): $104,948
  • Mid-Level (2-4 years): $121,000
  • Senior-Level (5-8 years): $157,547
  • Expert (over 8 years): $193,769
Levels Salary
Marketing... Level Website Marketing Manager$69,081
Marketing... Level Website Marketing Manager$104,948
Website M... Level Website Marketing Manager$121,000
Marketing... Level Website Marketing Manager$157,547
Marketing... Level Website Marketing Manager$193,769
$69,081 0 yr
$104,948 < 2 yrs
$121,000 2-4 yrs
$157,547 5-8 yrs
$193,769 > 8 yrs
View as Table
View as Graph

What Am I Worth?

How Do Website Marketing Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Website Marketing Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $134,878.
  • California: $134,366.
  • Massachusetts: $132,576.

Top Paying Cities for Website Marketing Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $153,650
  • San Francisco: $151,968
  • Oakland: $148,765

What Skills Can Increase a Website Marketing Manager's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
See More Skills
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Website Marketing Manager's salary.
  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management
$129,128
6%
Partnering
$129,128
6%
Product Marketing
$129,128
6%
Innovation
$127,910
5%
Insight
$126,692
4%
Go To Market
$126,692
4%
Get Latest Data

Website Marketing Manager Salary by Industry: Top Paying Sectors

For Website Marketing Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Website Marketing Manager positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Website Marketing Manager as a support function rather than a direct revenue driver.

The top paying industries for a Website Marketing Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$146,183$70.020%
Energy & Utilities$140,092$67.015%
Financial Services$140,092$67.015%
Internet$140,092$67.015%
Software & Networking$140,092$67.015%

How Education impacts a Website Marketing Manager's Salary?

Your level of education can impact your salary potential. While many Website Marketing Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Website Marketing Manager with a Bachelor's Degree is between $115,861 and $124,571).

Website Marketing Manager Salaries by Degree Level

Typical Education for Website Marketing Manager
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
view as graph

Website Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Website Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Salary Trends for Website Marketing Manager

Salaries for a Website Marketing Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $114,624 in 2023 to around $113,723 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Website Marketing Manager salary trends, .

Average Annual Salary of Website Marketing Manager Over Time

2022
$???
2023
$114,624
2024
$114,747
2025
$113,723
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $114,624
2024 $114,747
2025 $113,723
2026
View More
2027
View More

Most common benefits for Website Marketing Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Website Marketing Manager

Here are companies hiring for Website Marketing Manager and their salaries, click below for more details.

Find Your Next Website Marketing Manager Job

Ready to take the next step in your career? Browse thousands of current Website Marketing Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
  • AVI Foodsystems

    Columbus, OH

    AVI Foodsystems | Columbus, OH

    Job Description. Job Description. The. Field Marketing Manager. is responsible for developing and executing strategic marketing initiatives across a define... more

    5 Days Ago

  • One Hospitality

    Columbus, OH

    One Hospitality | Columbus, OH

    Job Description. Job Description. About Us. One Hospitality is a diverse and fast growing hospitality group in Columbus Ohio, looking to add a Marketing Ma... more

    6 Days Ago

  • Bath &amp; Cabinet Experts

    Columbus, OH

    Bath &amp; Cabinet Experts | Columbus, OH

    Job Description. Job Description. Bath & Cabinet Experts. is seeking a dynamic, results-driven. Assistant Field Marketing Manager. to support field marketi... more

    7 Days Ago

  • AssetWatch, Inc.

    Columbus, OH

    AssetWatch, Inc. | Columbus, OH

    Job Description. Job Description. AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition... more

    7 Days Ago

  • wholeheartedlifestyle

    Columbus, OH

    wholeheartedlifestyle | Columbus, OH

    You're seeking a role to transition into in which you can leverage Your excellent interpersonal and communication skills. Is your goal to have work-life ba... more

    6 Days Ago

  • Hexion

    Columbus, OH

    Hexion | Columbus, OH

    Senior Strategic Marketing Manager - US Remote Date:Jan 1, 2026 Location:Columbus, OH, US Company Overview Imagine Everything.Build the Future with Hexion.... more

    6 Days Ago

For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.

For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

FAQ about Website Marketing Manager

1. What industry pays the highest salary for Website Marketing Manager?

The Pharmaceuticals industry offers the highest average compensation for Website Marketing Manager roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst