Alternate Job Titles: Direct Mail Campaign Specialist | Direct Mail Materials Coordinator
Manages all direct mail programs, processes, and materials to insure effective and on-time results. Oversees warehouse inventory and reorders items as needed. Works with Marketing campaign team to select and manage vendors. Tracks and evaluates direct mail program effectiveness and makes recommendations for improvements. May require a bachelor's degree. Typically reports to a manager. Gains exposu...
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About Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature. Lester Wunderman, the founder of Wunderman, Ricotta & Kline, coined the phrase Direct Marketing in 1958. Response channels include 800-numbers, reply cards, reply forms to be sent in an envelope, web-sites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has...
Source: Wikipedia (as of 07/10/2019). Read more from Wikipedia
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