Alternate Job Titles: EVP Global E-commerce | Head of E-commerce | Vice President of E-commerce
Responsible for all e-commerce activities. Oversees channel development strategies, web architecture and infrastructure requirements, and collaboration of information technology, sales, and operations teams to fulfill e-commerce business strategies. Requires a bachelor's degree. Typically reports to a top management. Manages a departmental function within a broader corporate function. Develops maj...
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About Marketing Channels
A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.
Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using mo...
Source: Wikipedia (as of 07/18/2019). Read more from Wikipedia
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