Responsible for the creation and delivery of advertising of company products through various sources of media (internet, print, broadcast). Analyzes customer requirements, develops messaging architect
Responsible for the development and implementation of the company's advertising strategy through various advertising media. Works with internal groups (ex. Sales, Marketing, Product Managers) to devel
Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. Develops budget and projections for advertising. Oversees discussions and sales with sponso
Responsible for research and development of media plans and identifying target audiences and ideal media outlets. Recommends media mix and frequency that is in line with the budget and established med
Alternate Job Titles:
Marketing Media Planning Specialist
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About Media Planning
Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives. In the process of planning, the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed? How much money should be spent in each medium?Choosing which media or type of advertising to use can be challenging ...
Source: Wikipedia (as of 07/10/2019). Read more from Wikipedia
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