There is currently no job description for Programmatic Strategist. Be the first to submit the job responsibilities for a Programmatic Strategist.

Manage all programmatic modifications within the ad server, including changes to price floors, targeting, header bidding / yield group changes or any programmatic line items. Collaborate with Tech, Data, and Inventory partners to ensure that features, assets, and other elements necessary to successfully utilize their products are properly executed and delivered in a timely fashion. Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team. view job details

Provide insight and guidance to members of the integrated media team. Collaborate with agency advertising operations team and digital marketing teams to identify digital tracking requirements and ensure correct implementation of media, creative, and website tags. Manage solid relationships across agency and social media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations. view job details

Personalize ad content and creative based on user behavior and preferences. Utilize data and analytics to track and measure the performance of ad campaigns. Integrate with various ad exchanges, demand-side platforms, and data management platforms. view job details

There is currently no job description for Programmatic Associate. Be the first to submit the job responsibilities for a Programmatic Associate.

Is your job just a way to pay the bills, or would you prefer it to be a source of great fulfillment?If you chose the latter, one way you might be able to reach that goal is to ensure that your career matches your personality.While we are all individuals and none of us want to be encumbered with labels, certain personality types complement certain types of jobs.This article explores seven common personality categories and the types of jobs that may lead to more success—and ultimately, happiness.1. The Leader You are self-confident, decisive, have excellent communication skills, and lov... view article details

The ongoing political debate about the so-called 'war on women' took an unexpected turn this week when a comment by Democratic strategist Hilary Rosen ignited anger among those who feel she was denigrating the work of stay-at-home mothers.Rosen made the statement in question on Wednesday night, during an appearance on CNN. Asked if there was anything wrong with Republicans reaching out to women on economic matters, Rosen replied that there was not. She then went on to say that presumptive GOP presidential candidate Mitt Romney 'doesn't connect on that issue.'She took issue with Romney citing t... view article details

It’s the dawning of the age of millennials, and companies are encountering new challenges when attracting, engaging, and retaining this unique, technologically-savvy generation of workers. The millennial generation came of age in the digital era and is now entering the workforce en masse. Millennials are slated to comprise nearly half (46%) of all U.S. workers by 2020, and this is greatly complicating the job of human resource managers, many of whom are generation X-ers or baby boomers. When thinking about millennial talent, most people imagine notorious job-hoppers looking for companies with ... view blog & white papers details

Not every company or industry follows the same naming practices when it comes to job titles. As a display of their distinct culture, objectives, values, and methods of operation, every business needs to make sure that the positions within it are properly classified. No matter how you feel about job titles, one thing is certain. Your company's growth is built on the foundation created by the first 100 employees. To identify and characterize the employees of your startup is not simple. It is vital to find a careful mix between being empowering and helpful without confining someone. To help you a... view blog & white papers details