Skills

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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed t... View skill details



In marketing, brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manage... View skill details




In terms of the 3 × 3 writing process, prewriting belongs to phase one of the writing process. Prewriting focuses on how to properly convey the information in a message by analyzing its purpose, anticipating the audience's reaction and adapting the content of the message to that audience. Examples of methods that may assist you in your pre-writing phase include: free-writing, planning, research, outlining, storyboarding or clustering. Business w... View skill details


In measurement technology and metrology, calibration is the comparison of measurement values delivered by a device under test with those of a calibration standard of known accuracy. Such a standard could be another measurement device of known accuracy, a device generating the quantity to be measured such as a voltage, a sound tone, or a physical artefact, such as a metre ruler. The outcome of the comparison can result in one of the following: no... View skill details