True Salary

True Salary

How Much Does True Pay for employees?

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As of July 2026, the average hourly salary for employees at True in the United States is $35. This translates to an approximate annual wage of $72,320. Salaries at True typically range from $31 to $40 hourly, reflecting the diverse roles and experience levels within the company. True’s salaries are influenced by a wide range of factors including job role, department, years of experience, and location.
DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

How Much Does True Pay for Different Roles?

The table below outlines the annual salary ranges for popular roles within the company, helping you benchmark potential earnings. Use 'View by Card/Table' option to find the data most relevant to your career path.

Back End Software Developer

$52 / hour

Salary Range: $47 - $57

Software Development

Blockchain Developer/Analyst (Freelance Contract, Remote)

$41 / hour

Salary Range: $34 - $46

Trading

Cloud SA

$50 / hour

Salary Range: $44 - $57

IT Management

CNO Analyst/Programmer

$22 / hour

Salary Range: $20 - $25

Manufacturing

Communications Marketing Manager (Freelance Contract, Remote)

$52 / hour

Salary Range: $46 - $58

Marketing Management

Computer Scientist

$44 / hour

Salary Range: $40 - $49

Environmental Engineering

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Turn Insight into Opportunity: Current Job Openings

Ready for your next career move? Explore current job openings at True.
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About True: Company Profile

Website
www.truefitness.com
Founded In
1981
Employees
200 - 500 employees
Industry
Retail & Wholesale
Headquarter Location
O FALLON
Revenue
$50 Million - $200 Million
Phone Number
-
Social Media
About TRUE
True is a designer, manufacturer and developer of fitness equipment for men and women in the United States.

Employee Reviews: Insights on Salary, Culture & Work-Life

Gain authentic perspectives from current and former employees. These anonymous reviews offer invaluable insights into True's culture, work-life balance, management, and employee sentiment regarding salary satisfaction, bonus payouts, and benefits.
The company adapts well to industry changes. Work-life balance is respected, and flexible scheduling is a major perk. The wholesale division is well-run, and employees are recognized for hard work. Definitely a positive workplace. It’s a stable job with standard wholesale operations.
Commented in February 11, 2025
11
3
Employee benefits, including health coverage and paid time off, are above average. Compensation is above industry average, and performance-based rewards are common. A fantastic place to work with a great team. The team is cooperative, and the company provides fair benefits.
Commented in February 10, 2025
16
2
Compensation is fair, with regular performance reviews to ensure growth. The leadership team is visionary and keeps the company moving forward. The role a predictable routine. I’ve had a great experience and would recommend it. The leadership is forward-thinking, making it an exciting place to work. The benefits package is solid, and the work atmosphere is friendly.
Commented in September 28, 2024
46
3
The role is straightforward with clear expectations. There are occasional team-building activities, which are nice. I’ve worked at several Retail & Wholesale companies, and this one is by far the best. The leadership team is engaged and approachable.
Commented in June 26, 2024
46
0
Benefits like health insurance and performance bonuses are appreciated. Recognition for hard work is appreciated. Great teamwork and a positive work environment. It’s a great place to build a career in retail. Friendly coworkers and a positive atmosphere.
Commented in January 09, 2024
14
0

How True's Salaries Compare to Similar Companies?

The data below provides a snapshot of what comparable firms are paying, offering crucial context for evaluating True’s pay competitiveness. Click on a company for a deeper dive.

Is True’s Pay Competitive? Salary Benchmarking Analysis

How does True’s compensation stack up against the market? This analysis visualizes their average salary compared to its industry benchmark and key peer companies.
Peer Company & Industry Benchmarking
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150k
120k
90k
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30k
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Average Salary ($/year)
True
Retail & Wholesale
THRANS FLOWER SHOP
TELEMARKDOWN (FEY BROS.)
Industry Comparison
Our data shows that, on average, compensation at True is below the average for the U.S. Retail & Wholesale industry by approximately 41%. This positioning suggests their pay is below the market average within their sector.
Peer Company Comparison
To provide a broader market perspective, we compared True average annual salary with several similar companies. True average salary of $72,320 is lower than THRANS FLOWER SHOP, which has an average salary of $74,017. It is lower than TELEMARKDOWN (FEY BROS.), with their average salary at $75,723. This places True in a developing position among its peers.
See Your True Competitors
The companies behind the question marks could be hiring your best people. Don't operate with incomplete data. Unlock your full competitive view with Salary.com for Business to precisely benchmark salaries, benefits, and more against your true competitors.

What Is the Cost of Living Near Saint Louis?

Understanding the cost of living near Saint Louis is key to truly evaluating a salary offer or your current compensation at True.
Saint Louis' Cost of Living Index is approximately 83.8 (16.2% less expensive than US average; 5.8% less than MO average). Major city, Gateway Arch, affordable housing, MetroLink/Bus. When planning your budget based on a salary from True, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $900 - $1,400+ A significant portion of True salary. Location choices impact this heavily.
Utilities (Basic) $140 - $230 Electricity, Heating, Cooling, Water etc.
Public Transportation $78 (Metro monthly pass) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $380 - $560 Can be higher with more dining out or specialty stores.
Personal & Leisure $350 - $680+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $360 - $670+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $2,208 - $3,548+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

Most Common Questions About True

FAQ 1: What is the typical salary range (low to high) for most roles at True?
The typical salary range for most roles at True is approximately from $31 to $40 per hour. It's important to remember that these are overall averages, actual salaries vary significantly based on specific job titles, years of experience, skills, and location.
FAQ 2: How much does True pay compared to THRANS FLOWER SHOP?
The average annual salary at True is $72,320, or an hourly wage of $35, in comparison to THRANS FLOWER SHOP which pays $74,017 per year or $36 per hour.
FAQ 3: How does experience level affect salary at True?
Experience level is a significant factor in determining salary at True, as it is with most employers. Generally, employees with more years of relevant experience and a proven track record can command higher salaries. For example, a senior-level role will typically have a higher pay band than an entry-level or mid-career position within the same job family.
FAQ 4: How can I determine if a salary offer from True in Saint Louis is fair given the local cost of living?
To determine if a salary offer from True in Saint Louis is fair, first compare the gross salary to our data for similar roles at True and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for Saint Louis" to understand its purchasing power.
FAQ 5: What factors influence salary increases at True?
Salary increases at True are likely influenced by a combination of factors, including: individual employee performance against set goals, overall company performance and profitability, budget availability, changes in the market rate for similar roles (market adjustments), and sometimes cost-of-living increases.

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