Visual Identity Salary

How Much Does Visual Identity Pay for employees?

As of July 2026, the average annual salary for employees at Visual Identity in the United States is $87,005. This translates to an approximate hourly wage of $42. Salaries at Visual Identity typically range from $76,630 to $98,464 annually, reflecting the diverse roles and experience levels within the company. Visual Identity’s salaries are influenced by a wide range of factors including job role, department, years of experience, and location.
DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

How Much Does Visual Identity Pay for Different Roles?

The table below outlines the annual salary ranges for popular roles within the company, helping you benchmark potential earnings. Use 'View by Card/Table' option to find the data most relevant to your career path.

Account Executive - Print

$65,034 / year

Salary Range: $56,757 - $75,012

Manufacturing

Warehouse/Receiving Lead

$53,830 / year

Salary Range: $48,995 - $59,069

Warehouse

Cutter Operator

$63,639 / year

Salary Range: $56,826 - $71,607

Management

Director of Quality

$167,777 / year

Salary Range: $153,422 - $181,441

Quality Assurance

Pressroom Helper

$42,433 / year

Salary Range: $38,367 - $46,934

Warehouse

Mailing Machine Operator - Swing Shift

$52,217 / year

Salary Range: $45,667 - $59,866

Facilities Operations

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Turn Insight into Opportunity: Current Job Openings

Ready for your next career move? Explore current job openings at Visual Identity.
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About Visual Identity: Company Profile

Website
www.visualidentity.com
Founded In
1985
Employees
50 - 100 employees
Industry
Media
Headquarter Location
UKIAH
Revenue
$10 Million - $50 Million
Phone Number
-
Social Media
About VISUAL IDENTITY
We are the printer of last resort, delivering all things branded and imaged around the world when no other can. We ink your #Visualidentity on every tactile product imaginable. Challenge us with your next impossible need and see.

Employee Reviews: Insights on Salary, Culture & Work-Life

Gain authentic perspectives from current and former employees. These anonymous reviews offer invaluable insights into Visual Identity's culture, work-life balance, management, and employee sentiment regarding salary satisfaction, bonus payouts, and benefits.
There’s an entrepreneurial spirit here that motivates everyone to level up constantly. It’s rewarding to be part of a brand with such influence and journalistic integrity. Working here offers the perfect balance between creative autonomy and team collaboration. Leadership is approachable and values employee feedback, which leads to continuous improvement.
Recognition programs celebrate achievements regularly. Leadership supports structure, but innovation feels limited to higher-level roles or special projects. The high level of skill and dedication from my colleagues constantly pushes me to improve my own craft. That balance makes all the difference in delivering high-quality work. Employees feel empowered to share ideas and contribute to meaningfu...
Managers are approachable and value employee input. Leadership is transparent and open, actively encouraging employee input and engagement. At this media organization, creativity and collaboration are fundamental to daily work. It’s a decent place for industry experience, and it is overly engaging. It’s a company that values consistency more than risk-taking, which works well for certain personali...

Is Visual Identity’s Pay Competitive? Salary Benchmarking Analysis

How does Visual Identity’s compensation stack up against the market? This analysis visualizes their average salary compared to its industry benchmark and key peer companies.
Peer Company & Industry Benchmarking
180k
150k
120k
90k
60k
30k
0
Average Salary ($/year)
Visual Identity
Media
V3 PRINTING
VALLI INFORMATION SYSTEMS
Industry Comparison
Our data shows that, on average, compensation at Visual Identity is below the average for the U.S. Media industry by approximately 31%. This positioning suggests their pay is below the market average within their sector.
Peer Company Comparison
To provide a broader market perspective, we compared Visual Identity average annual salary with several similar companies. Visual Identity average salary of $87,005 is higher than V3 PRINTING, which has an average salary of $85,482. It is higher than VALLI INFORMATION SYSTEMS, with their average salary at $72,835. This places Visual Identity in a competitive position among its peers.
See Your True Competitors
The companies behind the question marks could be hiring your best people. Don't operate with incomplete data. Unlock your full competitive view with Salary.com for Business to precisely benchmark salaries, benefits, and more against your true competitors.

What Is the Cost of Living Near Santa Rosa?

Understanding the cost of living near Santa Rosa is key to truly evaluating a salary offer or your current compensation at Visual Identity.
Santa Rosa's Cost of Living Index is approximately 149.3 (49.3% more expensive than US average; 6.8% more than CA average). Largest city in Sonoma Wine Country, high housing costs driven by desirability and proximity to Bay Area. When planning your budget based on a salary from Visual Identity, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $2,000 - $2,900+ A significant portion of Visual Identity salary. Location choices impact this heavily.
Utilities (Basic) $200 - $320 (PG&E can be high) Electricity, Heating, Cooling, Water etc.
Public Transportation $60 (CityBus monthly pass) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $460 - $680 Can be higher with more dining out or specialty stores.
Personal & Leisure $450 - $800+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $400 - $750+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $3,570 - $5,450+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

Most Common Questions About Visual Identity

FAQ 1: What is the estimated average total compensation at Visual Identity?
Salary.com estimates that the average total compensation package at Visual Identity, which can include base salary, potential bonuses, and benefits, is around $87,005 annually . Total compensation provides a more holistic view of an employee's earnings.
FAQ 2: How much does Visual Identity pay compared to V3 PRINTING?
The average annual salary at Visual Identity is $87,005, or an hourly wage of $42, in comparison to V3 PRINTING which pays $85,482 per year or $41 per hour.
FAQ 3: What's the typical salary progression for an employee moving from an entry-level to a senior role at Visual Identity?
Salary progression from an entry-level to a senior role at Visual Identity can be significant, often involving several promotions and substantial pay increases. For example, an entry-level Analyst might see their salary potentially double or more as they progress to a Senior Manager or Director position over several years, assuming strong performance and development.
FAQ 4: How can I determine if a salary offer from Visual Identity in Santa Rosa is fair given the local cost of living?
To determine if a salary offer from Visual Identity in Santa Rosa is fair, first compare the gross salary to our data for similar roles at Visual Identity and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for Santa Rosa" to understand its purchasing power.
FAQ 5: Are promotions at Visual Identity usually accompanied by a significant salary increase?
Yes, promotions at Visual Identity are generally accompanied by a salary increase. The amount of the increase typically reflects the greater responsibilities, skills, and scope of the new role. The percentage increase can vary widely depending on the level of promotion and the company's compensation structure.