Wills Avocados Salary

How Much Does Wills Avocados Pay for employees?

As of August 2026, the average annual salary for employees at Wills Avocados in the United States is $80,174. This translates to an approximate hourly wage of $39. Salaries at Wills Avocados typically range from $70,440 to $91,216 annually, reflecting the diverse roles and experience levels within the company. Wills Avocados’s salaries are influenced by a wide range of factors including job role, department, years of experience, and location.
DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

How Much Does Wills Avocados Pay for Different Roles?

The table below outlines the annual salary ranges for popular roles within the company, helping you benchmark potential earnings. Use 'View by Card/Table' option to find the data most relevant to your career path.

Account Support Representative

$56,189 / year

Salary Range: $49,283 - $63,117

Sales

Account Support Representative (Inside Sales)

$75,043 / year

Salary Range: $64,123 - $86,244

Technical Sales

Associate Account Consultant

$58,086 / year

Salary Range: $51,900 - $65,575

Procurement/Purchasing

Business Development Associate

$84,781 / year

Salary Range: $74,710 - $96,460

Business Development

Industrial Measurement Technician - Field Service

$68,296 / year

Salary Range: $59,125 - $79,233

Resident Care

Inside Sales Representative

$57,569 / year

Salary Range: $48,688 - $67,279

Sales

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Turn Insight into Opportunity: Current Job Openings

Ready for your next career move? Explore current job openings at Wills Avocados.
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About Wills Avocados: Company Profile

Website
www.willsavocados.com
Founded In
Data pending, update soon.
Employees
50 - 100 employees
Industry
Retail & Wholesale
Headquarter Location
WATSONVILLE
Revenue
$10 Million - $50 Million
Phone Number
-
Social Media

Employee Reviews: Insights on Salary, Culture & Work-Life

Gain authentic perspectives from current and former employees. These anonymous reviews offer invaluable insights into Wills Avocados's culture, work-life balance, management, and employee sentiment regarding salary satisfaction, bonus payouts, and benefits.
Benefits like health coverage, retirement plans, and employee discounts are solid perks. The hybrid work model (for corporate roles) is a great perk, allowing flexibility. The pay scale is competitive, and annual raises are fair. The team is professional, and collaboration is encouraged.
The training programs are helpful, and I’ve learned a lot. The workload is manageable, and the team is cooperative. Training is adequate, though more development programs would be beneficial. The company encourages internal promotions, and there’s transparency in career paths. The leadership is inspiring, and the benefits are competitive. The employee discount is a nice bonus.
I’d recommend this workplace to anyone looking for stability and growth. The company is well-established in the retail industry. Coworkers are easy to work with, and management is organized. It has a fair policies.

Is Wills Avocados’s Pay Competitive? Salary Benchmarking Analysis

How does Wills Avocados’s compensation stack up against the market? This analysis visualizes their average salary compared to its industry benchmark and key peer companies.
Peer Company & Industry Benchmarking
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Average Salary ($/year)
Wills Avocados
Retail & Wholesale
WIEMAR DISTRIBUTORS, INC. DBA M & M DISTRIBUTORS
WALHALLA POTATO CO
Industry Comparison
Our data shows that, on average, compensation at Wills Avocados is below the average for the U.S. Retail & Wholesale industry by approximately 35%. This positioning suggests their pay is below the market average within their sector.
Peer Company Comparison
To provide a broader market perspective, we compared Wills Avocados average annual salary with several similar companies. Wills Avocados average salary of $80,174 is higher than WIEMAR DISTRIBUTORS, INC. DBA M & M DISTRIBUTORS, which has an average salary of $77,675. It is higher than WALHALLA POTATO CO, with their average salary at $61,842. This places Wills Avocados in a competitive position among its peers.
See Your True Competitors
The companies behind the question marks could be hiring your best people. Don't operate with incomplete data. Unlock your full competitive view with Salary.com for Business to precisely benchmark salaries, benefits, and more against your true competitors.

What Is the Cost of Living Near Santa Cruz?

Understanding the cost of living near Santa Cruz is key to truly evaluating a salary offer or your current compensation at Wills Avocados.
Santa Cruz's Cost of Living Index is approximately 196.8 (96.8% more expensive than US average; 40.8% more than CA average). Coastal university town, extremely high housing costs due to desirability, location, and limited development. When planning your budget based on a salary from Wills Avocados, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $2,700 - $4,200+ A significant portion of Wills Avocados salary. Location choices impact this heavily.
Utilities (Basic) $180 - $290 Electricity, Heating, Cooling, Water etc.
Public Transportation $65 (METRO monthly pass) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $500 - $750 Can be higher with more dining out or specialty stores.
Personal & Leisure $500 - $950+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $430 - $800+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $4,375 - $7,005+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

Most Common Questions About Wills Avocados

FAQ 1: What is the estimated average total compensation at Wills Avocados?
Salary.com estimates that the average total compensation package at Wills Avocados, which can include base salary, potential bonuses, and benefits, is around $80,174 annually . Total compensation provides a more holistic view of an employee's earnings.
FAQ 2: How much does Wills Avocados pay compared to WIEMAR DISTRIBUTORS, INC. DBA M & M DISTRIBUTORS?
The average annual salary at Wills Avocados is $80,174, or an hourly wage of $39, in comparison to WIEMAR DISTRIBUTORS, INC. DBA M & M DISTRIBUTORS which pays $77,675 per year or $37 per hour.
FAQ 3: What's the typical salary progression for an employee moving from an entry-level to a senior role at Wills Avocados?
Salary progression from an entry-level to a senior role at Wills Avocados can be significant, often involving several promotions and substantial pay increases. For example, an entry-level Analyst might see their salary potentially double or more as they progress to a Senior Manager or Director position over several years, assuming strong performance and development.
FAQ 4: How can I determine if a salary offer from Wills Avocados in Santa Cruz is fair given the local cost of living?
To determine if a salary offer from Wills Avocados in Santa Cruz is fair, first compare the gross salary to our data for similar roles at Wills Avocados and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for Santa Cruz" to understand its purchasing power.
FAQ 5: Are promotions at Wills Avocados usually accompanied by a significant salary increase?
Yes, promotions at Wills Avocados are generally accompanied by a salary increase. The amount of the increase typically reflects the greater responsibilities, skills, and scope of the new role. The percentage increase can vary widely depending on the level of promotion and the company's compensation structure.