Regional Sales Director

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

Purpose of the role

The purpose of this role is to drive the region’s achievement of annual profit and cash flow targets, leveraging a deep understanding of the competitive landscape, supplier dynamics, and customer behaviors within the C&C GB On-Trade operating model. Additionally, the role supports the broader C&C On-Trade business at the executive level by contributing to the development and execution of the C&C GB strategic plan across various markets, organizational structures, and cultural contexts. Ensuring close operational alignment with our Customer Service and Logistics (CS&L) functions is also a key responsibility

About the Role

To lead the Region in the delivery of annual Profit and cash-flow performance targets, within the framework of the C&C GB On-Trade operating model and using knowledge of regional environment - competitor, supplier and customer activity and market.

Your role will be to support the wider C&C On-Trade business at the Exec level, through the development and implementation of the C&C GB strategic plan across markets, organisation, and culture, whilst maintaining close operational alignment to our CS&L functions.

Key Accountabilities

• Build and deliver an appropriate commercial strategy for the region based on market, competitor and structural insight that localises the wider C&C model to deliver outstanding customer experience.
• Responsible for the delivery of the annual regional profit and cash plan through a multi-functional team, with analysis of performance and creation of appropriate action plans.
• Delivery and management of our own brand / invested brands and agency brands distribution and activation target for the Matthew Clark Trading unit.
• Leadership and development of the region through consistent and thorough application of people development and performance measurement frameworks, optimising the relationship between sales and operations, delivering on our core message “the experience matters”
• Responsible for the monitoring and analysis of performance across sales and continue close working with operations. Working with central support functions to take remedial action to deliver against budget.
• Representing Matthew Clark at a regional level with customers, supplier, and trade bodies.
• Ensure the creation of a positive working environment for all employees, consistent with C&C policies on health, safety, and employee welfare.
• Working with the wider business to develop the C&C operating model to drive out lean practises and consistent customer experiences. This will require operating in a matrix environment
• Work on cross C&C shared initiatives, taking the lead on behalf of C&C Exec colleagues on multi-functional projects across the C&C business

About you

You are an accomplished leader with a proven track record of guiding substantial teams in both functional and general management roles. Your expertise in driving commercial success is evidenced by a history of delivering profit and growth in previous positions. You excel at managing projects and implementing change alongside business-as-usual activities. With a strong commitment to people development, you have a history of nurturing talent at all levels, using a coaching approach to build a positive and growth-oriented culture. Your experience in navigating change-driven environments with high levels of ambiguity, coupled with a deep understanding of the GB drinks industry, its competitive landscape, key players, and market dynamics, makes you well-equipped to excel in this role.

About Us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/