Performance Marketing Manager

Performance Marketing Manager

Create Academy is on the hunt for a creative and analytical Performance Marketing Manager to join our fast-growing team. This role is our first in-house performance marketing hire, and comes at a hugely exciting time following the successful launch of our subscription product. Our LTV:CAC ratio is really healthy, so there is lots of headroom and opportunity for the right person. You will therefore be supporting the Head of Growth to reach new audiences and acquire new customers for the brand, and proving out new channels.

About Create Academy

We’re on a mission to help people unlock their creativity, build confidence and live more fulfilled lives. Through online courses, Create academy members enjoy unparalleled access to the expertise of leading figures in gardening, interior design, craft and food. Each beautifully curated course is made up of bite-sized, immersive lessons and downloadable workbooks that can be accessed online at any time. 

Key Responsibilities

• Work with the Head of Growth to execute the growth strategy and achieve business objectives
• Manage advert accounts across Meta, Pinterest, Google & Bing with an annual budget of £2M
• Build a diverse portfolio of advertising platforms
• Define audiences and spot opportunities for growth
• Devise a roadmap for testing and optimising performance on each platform 
• Create specific campaigns for global markets and identify new areas to scale 
• Work alongside creative teams to produce and test advertising assets 
• Work alongside the product team to test and improve landing pages
• Deliver key insights and results to the wider team in a clear and concise way
• Manage budgets and forecasting 

Essential for the role

• 4 years experience in performance marketing 
• Experience managing budgets over £1M annually 
• Experience optimizing towards a CAC & LTV:CAC target 
• Detailed knowledge of key paid digital marketing channels (Meta, Google)
• Experience using video assets for performance marketing
• Experience working with and briefing a creative team 
• Experience using Looker Studio or other data visualisation tools 

Desirable for the role

• An interest in creative skills and hobbies taught in Create Academy courses
• Understanding of SEO

Benefits

• Inclusion in company pension scheme.
• 25 days annual leave, plus a day off for your birthday 
• Access to training fund for professional development opportunities.
• Working collaboratively as part of an ambitious and experienced team.
• The opportunity to work fully remotely for up to four weeks from May to September.
• Working two days a week at the office in the vibrant area of Hackney Wick, East London.