Marketing Manager

For over 55 years GUL has been at the forefront of water-sports technical development and remains the largest UK based performance apparel company. Since the beginning in 1967, the philosophy has been simple - to make the best product possible and support you at every level. It was in the early sixties that Dennis Cross, a man with a passion for surfing, decided that enough was enough. Although he loved surfing, the frigid waters of the Atlantic were too cold, especially in winter! He, therefore, set about designing the first purpose-built wetsuit for surfers. By the early 70’s, Gul had created the groundbreaking one-piece wetsuit, which was named ‘The Steamer’ due to the steam that came from your wetsuit when removing it on cold days!

GUL is proud to be part of The Frasers Group where we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission- we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

We are seeking a dynamic and experienced Marketing Manager to spearhead our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.

Main Responsibilities:

Brand Management: Craft and execute strategies to elevate our brand presence in the market. Ensure brand consistency across all marketing channels.

Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.

Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.

Digital Marketing: Leverage digital platforms to maximise reach and engagement. Manage social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.

Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals. Collaborate with product development and sales teams to ensure successful product positioning and launches.

Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns and the website, utilising data to refine and optimise strategies.

What we are looking for:

At least 5 years of marketing experience, a relevant industry such as sports or apparel is desirable, but not essential.

Strong understanding of brand development, digital marketing, and e-commerce.

Proficient in using marketing analytics tools and web management systems.

Excellent communication, leadership, and project management skills.

Creative, innovative, and willing to take initiative.

Passionate about water sports and the lifestyle it represents.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.