SEO Journalist

SEO Journalist

Location: Metro Headquarters – London

Position: Permanent

Package Description

In return for their energy and ideas we ensure our people are well rewarded. Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan of up to 3x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym
• Onsite nurse and GP clinics
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits….

Job Introduction

Are you obsessed with SEO? Are you at home in a busy newsroom with a strong knowledge of current affairs? Do you enjoy predicting what potential readers will be searching for next?

Metro is looking for a talented SEO Journalist to join its SEO team to pitch engaging angles on trending and evergreen topics, perform reactive keyword research, optimise site content, analyse and predict trends and offer SEO guidance to editorial teams.

As well as the ability to spot stories that will drive SEO traffic, suitable candidates will understand the impact social media and other platforms can have on search performance. They will also have an instinct for predicting trends, as well as what stories will land in Discover.

Applicants should have a keen interest in SEO news and how Google's algorithm changes could affect newsroom strategy.

Working with section editors across news, tech, lifestyle, soaps, entertainment, and sport, you will play a key role in shaping the types of stories Metro.co.uk covers as well as supporting long-term strategies around search content and engagement.

Responsibilities will also include planning diary events, confidently advising and training reporters and editors on all things SEO and leading shifts as required.

*Please note that shift pattern will be Sunday – Thursday*

Responsibilities:

• Spotting relevant trends and working with section editors to commission content
• Optimise Metro’s journalism to maximise reach across all search platforms
• Maintain and champion SEO best practice by providing ongoing feedback to reporters and editors
• Nurturing existing site content and offering SEO guidance to reporters on fresh pieces
• Stay up to date with the news agenda and current events
• Reacting to breaking news commissioning and optimising content accordingly
• Take on diary forward planning for key events

Requirements include:

• Previous experience working in a newsroom is essential
• Knowledge of SEO tools - including Google Trends, Semrush and News Dashboard
• Understanding of analytics and able to turn data into actionable insight
• Ability to apply existing SEO skills and knowledge to new tasks
• Some understanding of technical SEO
• Understanding of legal covenants such as the UK Editors’ Code of Practice
• Willingness to work in a dynamic, fast-paced 24/7 news environment
• Flexibility regarding shift patterns

The above list is not exhaustive and constantly evolving, based on the needs of the business. Out of hours availability and a high level of adaptability are essential.

Please apply by sending an up-to-date CV, a note about yourself and why you’d be perfect for the team.

Any applications received without a CV will not be considered.

About dmg::media

dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*

Together, Daily Mail, The Mail on Sunday, MailOnline, Mail , Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*

Globally, dmg media’s brands reach 190M unique browsers every month across its domains and apps.**

Our newsbrands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content.

In October, the Mail became the largest news publisher on TikTok with over 7- million followers.

*PAMCo H2 2023 **GA 2023 September

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.