How much does a VP of Product/Brand Marketing make in Washington, DC? The average VP of Product/Brand Marketing salary in Washington, DC is $269,660 as of May 28, 2024, but the range typically falls between $242,930 and $302,153. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

VP of Product/Brand Marketing Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile VP of Product/Brand Marketing Salary $218,594 Washington,DC May 28, 2024
25th Percentile VP of Product/Brand Marketing Salary $242,930 Washington,DC May 28, 2024
50th Percentile VP of Product/Brand Marketing Salary $269,660 Washington,DC May 28, 2024
75th Percentile VP of Product/Brand Marketing Salary $302,153 Washington,DC May 28, 2024
90th Percentile VP of Product/Brand Marketing Salary $331,737 Washington,DC May 28, 2024
25% $242,930 10% $218,594 90% $331,737 75% $302,153 $269,660 50%(Median) Didn’t find job title? Click
Change Search Criteria
download asset banner
Download Our Latest Whitepapers as Your Business Guide
The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.
We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Job Description for VP of Product/Brand Marketing

VP of Product/Brand Marketing leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand. Reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Being a VP of Product/Brand Marketing designs product and brand initiatives to align with greater organizational strategy and direction. Researches target customers and identifies effective marketing channels to promote products or brand. Additionally, VP of Product/Brand Marketing reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops the policies and procedures utilized in the design and implementation of marketing activities. Requires a bachelor's degree. Typically reports to senior management. The VP of Product/Brand Marketing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Product/Brand Marketing typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for VP of Product/Brand Marketing.

Salary.com job board provides millions of VP of Product/Brand Marketing information for you to search for. Click on search button below to see VP of Product/Brand Marketing job openings or enter a new job title here.

Job Openings for VP of Product/Brand Marketing in Washington, DC
  • About the Role. Dandelion is hiring a VP of Marketing who can lead all aspects of a company’s marketing programs. This role requires a hybrid specializatio...
    - 4 Days Ago
  • Kitsap Credit Union is a not-for-profit, member-owned financial cooperative with more than 300 employees and 16 branches throughout Western Washington. We ...
    - 17 Days Ago
  • Do You Have the Right Stuff to Be Our VP of Marketing Officer. Your job, should you choose to accept, would be to develop and implement holistic strategies...
    - 17 Days Ago
  • Location. Washington, D.C., however, this role is remote eligible for the right candidate. Our in-office team comes together to collaborate in our Dupont C...
    - 17 Days Ago
  • Location. Washington, D.C., however, this role is remote eligible for the right candidate. Our in-office team comes together to collaborate in our Dupont C...
    - 17 Days Ago

Career Path for VP of Product/Brand Marketing

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For VP of Product/Brand Marketing, the first career path typically progresses to SVP of Product/Brand Marketing.

Not the job you're looking for? Search more salaries here:
See if your skills match up? Check skills for VP of Product/Brand Marketing

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst

VP of Product/Brand Marketing salary varies from city to city. Compared with national average salary of VP of Product/Brand Marketing, the highest VP of Product/Brand Marketing salary is in San Francisco, CA, where the VP of Product/Brand Marketing salary is 25.0% above. The lowest VP of Product/Brand Marketing salary is in Miami, FL, where the VP of Product/Brand Marketing salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a VP of Product/Brand Marketing, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
242930
302153
269660

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
286993
390140
332648
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Product/Brand Marketing in Washington, DC. The base salary for VP of Product/Brand Marketing ranges from $242,930 to $302,153 with the average base salary of $269,660. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $286,993 to $390,140 with the average total cash compensation of $332,648.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

242930
302153

 

Step 3 of 3

How much should you be paid?

About Washington, District of Columbia    Washington, D.C. is located in the mid-Atlantic region of the U.S. East Coast. Due to the District of Columbia retrocession, the city has a total area....More

Washington, District of Columbia  area prices were up 1.3% from a year ago    View the Cost of Living in Washington, District of Columbia

VP of Product/Brand Marketing Salary in popular cities:

Skills associated with VP of Product/Brand Marketing: Competitor Analysis, Workflow Optimization, Strategy Management, Marketing Planning ...More

Recently searched related titles: Brand Executive, Brand Protection Analyst

Salary estimation for VP of Product/Brand Marketing at companies like : Lacy School of Business, Charles Industries LLC, Checkmaster Corporation Merged 5187 C