Content & Email Publisher

Why you want this job

We are on a mission to make vision care simple and affordable and we need an amazing content and email manager to help us make that happen. We’re launching a ground-breaking new brand that will fundamentally change vision correction in North America, as well as help solve correctable blindness in the developing world. As a brand, we are bold, hungry, and ready to change the world. We need a customer-focused email marketer to help execute our marketing strategy via on-site and outbound communications. This role will be responsible for flawless execution of email marketing and content delivery via web and app storefronts.

What you’ll do

• Work cross-functionally with marketing, merchandising, creative and ecommerce to deliver content and promotional campaigns in accordance with the marketing calendar
• Plan and execute all email marketing sent to prospects and customers
• Build and deploy triggered, promotional and newsletter email messages
• Ensure all email meet quality and deliverability standards
• Compile KPIs, evaluate performance, and report results of email marketing efforts
• Maintain a database of subscribers and customers ensuring compliance with subscription preferences and legal obligations related to sending email and SMS messages
• Execute content changes across web and mobile applications using CMS
• Build new content and collection pages via CMS
• Create promotional campaigns using an in-house promotion engine
• Conduct A/B testing to improve engagement and KPIs for email campaigns
• Lead the expansion of transactional communication strategy incorporating SMS, email, and push notifications.

Why we will love you

• 3 years in a marketing, content, or e-commerce position.
• Highly proficient in HTML, CSS, and email coding practices
• Working knowledge of email sending platforms
• Understanding of email deliverability and accessibility
• Strong analytical skills with proficiency in Adobe Analytics, Google Analytics, or other systems.
• Ability to collaborate with creative, product, and engineering teams
• Detail oriented and extremely organized
• Ability to work in a fast-paced, start-up environment.
• Customer-focused with ability to understand consumer needs throughout the customer lifecycle
• Excellent written and verbal communication skills.

Who you are

• Humble, hungry, and smart
• Technical aptitude
• Resourceful
• Self-motivated
• Collaborative

Perks

• Tuition reimbursement program
• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match, Work/Life PTO
• In-house restaurant with highly discounted meals (Steak dinner under $4.00)
• Free snacks, ice cream, and drinks every day
• Full gym

Salary : $4 - $0