Digital Communications Specialist

City/State Norfolk, VA Overview Work Shift First (Days) (United States of America) Sentara Healthcare is seeking to hire a qualified individual to join our team as a Digital Communications Specialist Position Status: Full-time, Day Shift Position Location: This position is on site for the Hampton Roads, Virginia area. Standard Working Hours: 8:00AM to 5:00PM (ET). Position Summary: The Digital Communications Specialist will assist the Corporate Communications and Public Relations team in building and executing the digital content strategy to promote and leverage news and information via digital and social media. Additionally, this position will continuously evolve content strategy and execution to drive customer engagement, including awareness, interest, interaction/conversion, loyalty, and advocacy. This position advises and trains others in how to best use digital content to advance department and enterprise-wide goals. Storytelling, Content Creation, and Brand Reputation Responsible for contributing to the curation, creation, and elevation of content/stories/campaigns to promote and elevate Sentara Health. Write, design, create/produce, implement, review, and edit compelling and engaging digital content, aligned with Sentara’s brand voice. Creatively illustrate stories with appropriate images, videos or other visual media that help tell the story, aligned with Sentara’s graphic and brand standards. Independently manage day‐to‐day content on various Sentara social media channels. Maintain an editorial calendar for key social media initiatives to ensure fresh, timely and engaging content that aligns with overall communication goals. Work independently and with a team in a high‐volume, fast‐paced creative environment to design, develop, prepare, implement, review, edit and maintain a multitude of digital and social channels and platforms. Ensure digital communication strategies and tactics are consistent and aligned to broader communication and marketing campaigns and adhere to overall graphic and brand standards and communication/editorial style. Use problem‐solving skills, knowledge of channel audiences and each platform’s strengths and limitations, and critical thinking to develop strategies and tactics that determine the best approach for creating engaging and compelling content while addressing challenges and issues involving messaging, layout, and design. Continually innovate, update, and improve digital channels based on the enterprise’s business objectives, its audiences’ communication needs, changes in platform guidelines and algorithms, and adoption of new technology, tools, and resources. Address and manage the health system’s reputation by monitoring social channels and conversations, while keeping internal stakeholders informed. Work with other communicators to address comments and criticism and engage audiences, timely when appropriate. Assess opportunities for and threats to brand reputation. Research and identify ways to build and extend the health system’s visibility and enhance its reputation through innovative use, tracking and measuring of social media channels and platforms. Be a health system resource regarding social media best practices. Collaborate with and provide guidance and support to others on their digital communication efforts. Advise and provide training to professionals throughout the organization on social media and digital content best practices for strategy, metrics, content, etc. Minimum Requirements: Bachelor's in communications, marketing, public relations, digital media, digital journalism or related field. • Minimum of 1-3 years of social media, content marketing, and channel management experience, preferably in a healthcare environment. • Passion for social media copywriting. • Strong project management and organizational skills. • In-depth knowledge and understanding of social media platforms and their respective and how they can be deployed. • Ability to effectively and creatively communicate information and ideas in verbal and written format. • Ability to build and maintain relationships. • Ability to apply strict attention to detail (grammar, spelling, style guidelines) a must. • Strong customer service skills. • Good technical understanding and can learn new hardware and software quickly. • Ability to multitask and perform under tight deadlines. • Photography and videography skills preferred. Diversity and Inclusion at Sentara Our vision is that everyone brings the strengths that come with diversity to work with them every day. When we are achieving our vision, we have team members that feel they belong and can be their authentic selves, and our workforce is reflective of the communities we serve. We are realizing this vision through our Diversity and Inclusion strategy, which has three pillars: A diverse and talented workforce, an inclusive and supportive workplace, and outreach and engagement with our community. We have made remarkable strides in these areas over the past several years and, as our world continues to evolve, we know our work is never done. Our strategies focus on both structural inclusion, which looks at our organizational structures, processes, and practices; as well as behavioral inclusion, which evaluates our mindsets, skillsets, and relationships. Together, these strategies are moving our organization forward in an environment that fosters a culture of mutual respect and belonging for all. Please visit the link below to learn more about Sentara’s commitment to diversity and inclusion: https://www.sentara.com/aboutus/mission-vision-and-values/diversity.aspx Sentara Overview For more than a decade, Modern Healthcare magazine has ranked Sentara Healthcare as one of the nation's top integrated healthcare systems. That's because we are dedicated to growth, innovation, and patient safety at more than 300 sites of care in Virginia and northeastern North Carolina, including 12 acute care hospitals. Sentara Benefits As the third-largest employer in Virginia, Sentara Healthcare was named by Forbes Magazine as one of America's best large employers. We offer a variety of amenities to our employees, including, but not limited to: Medical, Dental, and Vision Insurance Paid Annual Leave, Sick Leave Flexible Spending Accounts Retirement funds with matching contribution Supplemental insurance policies, including legal, Life Insurance and AD&D among others Work Perks program including discounted movie and theme park tickets among other great deals Opportunities for further advancement within our organization Sentara employees strive to make our communities healthier places to live. We're setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For information about our employee benefits, please visit: Benefits - Sentara (sentaracareers.com) Join our team! We are committed to quality healthcare, improving health every day, and provide the opportunity for training, development, and growth! Please Note: The yearly Flu Vaccination is required for employment. Note: Sentara Healthcare offers employees comprehensive health care and retirement benefits designed with you and your family's well-being in mind. Our benefits packages are designed to change with you by meeting your needs now and anticipating what comes next. You have a variety of options for medical, dental and vision insurance, life insurance, disability, and voluntary benefits as well as Paid Time Off in the form of sick time, vacation time and paid parental leave. Team Members have the opportunity to earn an annual flat amount Bonus payment if established system and employee eligibility criteria is met. Job Summary The Digital Communications Specialist will assist the Corporate Communications and Public Relations team in building and executing the digital content strategy to promote and leverage news and information via digital and social media. Additionally, this position will continuously evolve content strategy and execution to drive customer engagement, including awareness, interest, interaction/conversion, loyalty, and advocacy. This position advises and trains others in how to best use digital content to advance department and enterprise-wide goals. Bachelor's in communications, marketing, public relations, digital media, digital journalism or related field. • Minimum of 1-3 years of social media, content marketing, and channel management experience, preferably in a healthcare environment. • Passion for social media copywriting. • Strong project management and organizational skills. • In-depth knowledge and understanding of social media platforms and their respective and how they can be deployed. • Ability to effectively and creatively communicate information and ideas in verbal and written format. • Ability to build and maintain relationships. • Ability to apply strict attention to detail (grammar, spelling, style guidelines) a must. • Strong customer service skills. • Good technical understanding and can learn new hardware and software quickly. • Ability to multitask and perform under tight deadlines. • Photography and videography skills preferred. Qualifications: BLD - Bachelor's Level Degree (Required) Digital Marketing, Information Technology, Marketing, Public Relations Skills Active Learning, Communication, Complex Problem Solving, Instructing, Judgment and Decision Making, Learning Strategies, Marketing, Microsoft Office, Service Orientation, Social Perceptiveness, Speaking, Technology/Computer, Time Management, Writing Sentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves. Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application. In support of our mission “to improve health every day,” this is a tobacco-free environment. Sentara Healthcare is a Virginia and Northeastern North Carolina based not-for-profit integrated healthcare provider that has been in business for over 131 years. Offering hundreds of sites of care including 12 hospitals, PACE, home health, hospice, medical groups, imaging services, therapy, outpatient surgery centers, and an 858,000 member health plan. The people of the communities that we serve have nominated Sentara “Employer of Choice” for over ten years. U.S. News and World Report has recognized Sentara as having the Best Hospitals for 15 years. Sentara offers professional development and a continued employment philosophy!