How much does a Social Media Strategist I make in the United States? The average Social Media Strategist I salary in the United States is $64,503 as of March 26, 2024, but the range typically falls between $57,092 and $74,005. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Social Media Strategist I Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Social Media Strategist I Salary $50,345 US March 26, 2024
25th Percentile Social Media Strategist I Salary $57,092 US March 26, 2024
50th Percentile Social Media Strategist I Salary $64,503 US March 26, 2024
75th Percentile Social Media Strategist I Salary $74,005 US March 26, 2024
90th Percentile Social Media Strategist I Salary $82,656 US March 26, 2024
25% $57,092 10% $50,345 90% $82,656 75% $74,005 $64,503 50%(Median) Didn’t find job title? Click
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Job Description for Social Media Strategist I

Social Media Strategist I develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms. Researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Being a Social Media Strategist I innovates ways to engage online influencers to drive brand awareness. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Additionally, Social Media Strategist I identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. The Social Media Strategist I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Strategist I typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Career Path for Social Media Strategist I

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Social Media Strategist I, the first career path typically starts with a Social Media Analyst II position, and then Social Media Analyst IV.

The second career path typically starts with a Social Media Strategist II position, and then progresses to Social Media Strategy Supervisor.

Additionally, the third career path typically starts with a Social Media Communications Specialist II position, and then progresses to Social Media Communications Specialist IV.

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Social Media Strategist I salary varies from city to city. Compared with national average salary of Social Media Strategist I, the highest Social Media Strategist I salary is in San Francisco, CA, where the Social Media Strategist I salary is 25.0% above. The lowest Social Media Strategist I salary is in Miami, FL, where the Social Media Strategist I salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

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Average Base Salary

Core compensation

 
 
 
57092
74005
64503

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
58550
77214
66140
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Strategist I in the United States. The base salary for Social Media Strategist I ranges from $57,092 to $74,005 with the average base salary of $64,503. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $58,550 to $77,214 with the average total cash compensation of $66,140.
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57092
74005

 

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Skills associated with Social Media Strategist I: Marketing Metrics, Web Content Development, Content Management, Content Strategy ...More

Social Media Strategist I Salary in United States
Social Media Strategist I Salary Graph, Regional Distribution and Summary