Director of Marketing

About ESHYFT

We’re on a mission to provide health care to the most vulnerable by connecting nurses to healthcare facilities. We’re a technology company that’s passionate about what we do and we’re looking for motivated people to join our team.

Nearly 1.3 million Americans are residents of nursing homes, they depend on nursing staff for basic needs, like eating, exercising, and medication. Currently, 99% of nursing homes in the US are facing nursing shortages, which means residents may not receive adequate care.

We strive to empower nurses by offering flexibility and control over when and where they work, along with higher wages. Through our mobile apps, our community of qualified nurses provide much-needed staff for short-staffed facilities.

Job description

We are growing fast and are expanding our team. We’re looking for a Marketing Lead to manage digital marketing and communications at ESHYFT. This is an exciting opportunity to build your own marketing team and create an impact on a high-growth, early stage product. You will need to work closely with multiple stakeholders to develop and oversee our marketing efforts.

Responsibilities:

• Work with stakeholders to create and execute marketing strategies that align with our brand’s mission and goals

• Planning and controlling the marketing budget and its spend across channels

• Implementing a data-based approach to measure marketing performance

• Manage our digital marketing initiatives, including social ad, social media, email marketing, content marketing, etc.

• Create and scale marketing campaigns to promote user acquisition and engagement

• Manage user acquisition funnel, expanding and improving current efforts

• Own every part of the user journey, creating opportunities to delight and engage our users at every step

• Understand our user and audience, strive to create digital experiences that are compelling and meaningful for them

• Provide marketing support and materials to our sales teams

Qualifications:

• 3 years of marketing experience, preferably in a start-up

• Strong knowledge of social media marketing, SEO, email marketing, and google analytics

• Excellent communicator, strong written and verbal communication skills

• Good sense of aesthetics and brand storytelling

• Strong communicator, ability to effectively communicate with sales, product, and users

• A proven track record of building successful marketing campaigns

• Ability to thrive in a fast-paced environment

• Solid understanding of data analytics

Nice to have:

• Experience in the healthcare industry

• Tech marketing experience

• Startup-experience

• Diverse marketing experience (operations, offline marketing, online, content, email, etc.)

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Work Location: One location