Media Strategist

Join us at AstraZeneca as a Media Strategist in our Commercial Digital Health (CDH) department. This role is a unique opportunity to champion innovative approaches to paid media that connect with patients and healthcare professionals. As a key strategy lead, you will set the strategic visions across paid media channels, inclusive of media mix, audience strategy, and media measurement. If you are a self-starter, passionate change agent, and media authority who demonstrates strong collaboration skills, we are looking for you! Accountabilities: As a Media Strategist, you will serve as the primary internal media point of contact for a therapeutic area portfolio, brand leads, US engagement leads, and other cross-functional teams. You will manage and lead media agency campaigns that plan, buy, performance manage, and optimize integrated paid media campaigns. You will also collaborate with internal partners across Marketing, Omnichannel Strategy, Analytics, Reporting, Regulatory, and Channel Excellence. Furthermore, you will proactively work with media agencies, brands, and other analytics teams to design media measurement frameworks and metrics identification. Essential Skills/Experience: - Bachelor’s Degree - 6 years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channels - Documented track record of success building and maintaining strong client relationships and improving Internal management experience. - Successful evidence of experience planning, developing, and implementing media plans, ideally cross-channel - Proven experience demonstrating 1st and 3rd party data for targeting segmentation. - Collaborative team settings and liaising between agencies and media naive teams - Experience working with campaigns targeting multiple customer groups. - An excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal team members. - Comfortable navigating multinational corporate environment supplying to and prioritizing multiple high-level projects. Desirable Skills/Experience: - 8 Years of paid media experience across online and offline channels - Knowledge of digital media trends and technologies including programmatic platforms; display, video, social media, and mobile advertising; native ad units and content marketing, etc. strongly preferred. - Experience working in a regulated industry When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace, and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. Why AstraZeneca? At AstraZeneca's Oncology Business Unit, we are fundamentally changing the way cancer is treated through innovation. We turn our pipeline into reality for more patients, bringing novel and transformative medicine to market. Our pipeline is one of the deepest and broadest in the industry, with innovative science and life-changing medicines to work on today and in the future. It's our belief in following the science and putting patients first that allows us to make the biggest difference to people in need with our transformative science. Join us and be part of fulfilling our ambition to be world leaders in Oncology. We are already the fastest-growing team within AstraZeneca and across the industry, and there are countless new indications and targets in our groundbreaking pipeline. We have a bold goal to deliver 6 new molecular entities by 2025. By using our commercialised portfolio we are confident we can change the practice of medicine and redefine cancer treatment. Ready to make your mark? Apply now and join us in building the future of Oncology. Date Posted 17-Nov-2023 Closing Date AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics (e.g. race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status). We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements. AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law. AstraZeneca is an exciting global, innovation-driven biopharmaceutical company. We’re inspired by what science can do. Driven by the desire to meet unmet patient needs in our core therapeutic areas. Bold in our thinking. Proactive in pursuing discoveries beyond imagination. At sites across the world, we bring teams together in a spirit of collaboration to turn great ideas into life-changing medicines – strengthening our product portfolio and harnessing the potential of a pipeline across all stages of the drug development process. You’ll be part of a team that’s rolling back the frontiers of science to turn yesterday’s impossible into the normal of tomorrow. So, if you share our focus and passion, join us and make a difference to patients – and in return, we’ll help you develop way beyond what you thought possible.