Senior Account Director, Ecommerce Strategy

The Senior Account Director, Ecommerce Strategy at 829 Studios plays a pivotal role in steering the development and execution of comprehensive marketing strategies and campaigns. This role demands a profound understanding of data-driven insights, customer segmentation, and a holistic view of multi-channel marketing including search, social, email, SEO, programmatic, direct mail, PR, and influencer marketing. As a senior member of the Client Services department, the Senior Account Director, Ecommerce Strategy is responsible for generating innovative ideas that challenge conventional marketing and operational tactics, thereby encouraging creative and operational teams to pursue disruptive and groundbreaking approaches.

What you'll do:

• Provide strategic leadership to the account team, orchestrating integrated solutions across design, digital marketing, and analytics. Ensure high-quality deliverables are presented to clients with the support of Account Managers.
• Develop comprehensive creative briefs that encapsulate key insights and messaging themes, serving as a source of inspiration for the team.
• Lead and oversee research and analytics initiatives (e.g., stakeholder interviews, process documentation) to deeply understand client strategies, market dynamics, and organizational strengths.
• Define and track critical performance indicators, offering actionable insights to drive success.
• Engage closely with clients, gaining an in-depth understanding of their products, business objectives, and challenges to identify new project opportunities that align with 829’s competencies.
• Translate complex data and findings into persuasive narratives tailored for C-level executives and key decision-makers.
• Design and facilitate dynamic digital client workshops, encouraging innovative solutions to complex business problems.
• Serve as the strategic practice leader, enhancing the agency’s strategic capabilities and defining executional requirements.
• Innovate and productize 829’s strategic services, continuously seeking opportunities to add value to client relationships.
• Actively contribute to business development, evaluating/auditing new business prospects and validating project scopes.
• Collaborate closely with the sales and marketing teams to assist with sales engineering efforts.
• Conduct strategic onboardings for key clients ensuring a seamless transition from sales to marketing.
• Remain abreast of emerging digital trends to continually refine strategies and infuse fresh, innovative ideas into client projects and internal team dynamics.

 
What you'll bring:

• 10 years extensive experience in digital marketing, with a proven track record in a senior strategic role, and a focus on E-Commerce clients.
• Ability to be onsite in, or frequently travel to, New York.
• Demonstrated ability in leading and mentoring teams to deliver high-impact marketing solutions.
• Strong analytical skills with an aptitude for translating complex data into actionable strategies.
• Exceptional communication skills, capable of engaging effectively with C-level executives.
• Proficient in navigating multi-disciplinary marketing channels and tools.
• Advanced understanding of customer segmentation, market analysis, and brand positioning.
• Creative and innovative thinker, with a flair for identifying emerging trends and integrating them into strategies.
• Experience in conducting and leading high-level workshops and presentations.
• Strong business acumen, with an ability to identify and seize new business opportunities.
• Adept at building and maintaining strong client relationships.

Benefits and Perks

• Paid Time Off. Receive generous paid vacation benefits that increase as you advance.
• 401K Match. 401K plan with 4% Safe Harbor employer match after one year of employment.
• Life Insurance Benefit. Coverage to ensure peace of mind for your family. 
• Short Term Disability Benefit. Injured and unable to come to work? We've got you covered!
• Healthcare. Choose from several competitive healthcare plans for both you and your family.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Receive a personal budget to attend events and conferences.

Who we are:
829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), and HubSpot's Top Digital Agencies list.