Partner Marketing Manager

Description

Achieve your Max potential at A-MAX! A-MAX Auto Insurance has been growing exponentially for the last 20 years. Our fast-growing and innovative company is looking for a Partner Marketing Manager to join our Corporate Family, located in Dallas, Texas. At A-MAX, we value the strong individual competencies that everyone brings to the table and are committed to your individual growth and advancement. We are looking for candidates that have drive, ambition, and want to build a rewarding career. We want A-MAX Auto Insurance to be your employer of choice!!! We have a culture that values diversity, growth, respect and integrity.

A successful candidate is a great collaborator that can use analytics to develop strategy and execute efficiently in a fast-paced environment. 

This position is EITHER Hybrid (Remote AND In Office) OR Remote

Responsibilities:

• The Partner Marketing Manager is responsible for the promotion of new products and strengthening partner relationships to expand our business opportunities and reach new partners and customers

• The incumbent is responsible for the development and implementation of our go-to-market strategies and campaign launches to share A-MAX’s value proposition

• The Partner Marketing Manager will employ data-driven marketing analysis to drive both strategic and integrated marketing campaigns to generate demand

• Execute a partner marketing program plan that supports objectives for marketing sourced and influenced pipeline and revenue

• Plan and execute strategic marketing partnership activities to generate partner-sourced leads and revenue

• Build and monitor multi-channel marketing campaigns to fulfill strategic partnership objectives and reach target audiences to drive business results

• Work with business development and subject matter experts (SMEs) to design partner strategy initiatives and campaigns

• Identify and allocate resources appropriately for coverage with strategic, technology, solutions, and partners

• Work with the partner team, marketing managers, digital teams, and sales, to devise and oversee campaign timelines that support a forward-thinking planning process

• Continually monitor and maximize campaign Return on Investment (ROI) through report and dashboard creation; provide insights to marketing teams

• Analyze marketing growth opportunities to drive results into actionable recommendations and enhancements

• Play a key role in reviewing and enhancing tools and technology to improve tracking, attribution, audience segmentation, and reporting

• Build joint strategic plans with key partners to generate long-term growth

• Develop and manage relationships with external partners, including vendors, affiliates, and other companies

• Collaborate with partners to create and execute joint marketing plans, campaigns, and promotional activities that align with the company's objectives and brand values

• Stay up-to-date with industry trends and best practices, incorporating new ideas and techniques into partnership marketing strategies

Qualifications

• Bachelor's degree in marketing, communications, business, or related discipline

• 5 years of experience in a Business 2 Business (B2B) marketing or partner development role and a proven track record of success in developing and executing joint marketing initiatives with external partners

• Or, any combination of education and experience which would provide the required qualifications for the position

• Knowledge of integrations and UTM parameter building & tracking

• Familiarity with Google Analytics and LookerStudio Reports

• Familiarity with affiliate bid platforms

• Familiarity with different SEO tools like Semrush

• Knowledge of integrations and UTM parameter building & tracking

• Affiliate marketing and insurance experience a PLUS

• Experience in project management, budget, and resources to support success and efficiency

• Proven experience working in Partner Marketing Programs to drive revenue (ie: affiliate partnerships/marketing)

• Experience working with cross-functional teams to execute marketing campaigns

• Knowledge of marketing principles, best practices, and industry trends

• Knowledge and understanding of the B2B buyer's journey and can identify opportunities to maximize demand for partner solutions

• Understanding of integrated delivery mechanisms, campaign frameworks, and processes, and technologies in an overall demand creation approach

For information on A-MAX Auto Insurance & Affiliates, including more information on employee benefits and our company culture, visit our website at https://www.amaxinsurance.com/careers

A-MAX Auto Insurance & Affiliates is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.