Media Planner

Are you interested in joining a team that is continuously innovating to create the best experiences for members? Would you like to work for a company that has been rated a top employer and best place to work across the Northeast year over year? Do you want to be part of a company that is committed to giving back to the community?

At AAA Northeast, as we continue to grow, our mission remains the same: helping and serving is a way of life. It’s why we’ve earned the trust of millions, and why AAA Northeast has remained a resilient and reliable brand for over a century.

The Media Planner develops media strategies for our business lines and products, using our performance-based approach to driving efficient conversions in various channels, from market and channel assessments, campaign setup and execution to optimization. This position will serve as the point of contact for business lines in assessing channel performance and managing shifts in strategy.

WHAT YOU WILL DO:

Analyze and size markets using audience targeting identified during media planning, comparing internally managed channels alongside vendor proposals and determining the most suitable media mix given our conversion-based strategy, goals, budgets and assets available

Develop media goals, objectives, and strategies and evaluate internally managed as well as publisher partner offerings and proposals to determine alignment, providing data-backed rationale for media plan options, media channel usage, and plan recommendations

Perform ongoing, in-market campaign performance evaluations, making optimization recommendations leveraging pacing and analytics reports, and initiate media mix shifts to fund top performing channels, while highlighting insights and potential implications

Build and maintain strong relationships with internal and external stakeholders to help facilitate planning and buying process, including RFP consideration set and client and internal POVs, and keep abreast of latest updates and offerings

Own the Insertion Order process for media and the legal team to ensure any partner agreements are facilitated timely according to established processes

Review campaign creative against channel best practices to ensure optimal performance and deliver optimization recommendations to team

Maintain knowledge of media best practices, trends and industry developments and share learnings with cross functional teams

WHAT YOU NEED:

Bachelor’s degree OR 6 years of related experience

Experience in managing digital campaigns; strong analytical skills and understanding of platform capabilities, opportunities, and KPI's for digital media

Experience in DCM platform and GTM tag creation and management

Understand the use case and implementation of ad verification services like Double Verify and Grapeshot for digital media

Reasonable understanding and comfort level navigating media platforms, like FB, LinkedIn, Google, etc., for performance tracking and reporting purposes

Experience in evaluating and buying media in digital and off-line channels; knowledgeable about digital media trends/landscape

Strong budget management and vendor negotiation skills

Excellent communication and presentation skills with a high level of accuracy and attention to detail

Strata software experience is a plus

Salary: The pay range for this position in Rhode Island is $78,000.00 - $89,000.00. Base pay offered may vary depending on job-related knowledge, skills, and experience. Annual bonuses are some of the additional forms of compensation offered. Additionally, employees may participate in our award winning medical, dental, vision, wellness, financial (6% 401k match), and a wide array of other employee and membership benefits.

AAA Northeast is proud of our diverse culture, fostered by the many talents, skills, passions, and expertise of our employees. We are an equal opportunity employer. We do not discriminate in recruiting, hiring, or promotion based on race, color, creed or religion, national origin, sex, age, sexual orientation, veteran’s status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work