Group Marketing Manager, Digital Solutions

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies span the spectrum of healthcare, with leading businesses and products in medical devices, diagnostics, nutrition, and branded generic medicines. Our goal is to improve the lives of more than 3 billion people by decade's end – reaching 1 billion more than we do today, each year. Our 113,000 colleagues serve people in more than 160 countries.

Abbott Medical Devices, with revenue of >$14B in 2021, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including Diabetes, Cardiovascular disease, Chronic Pain, and Movement Disorders.

The Digital Solutions organization reports in the Medical Devices group and is responsible for leveraging digitally enabled technology to increase patient access to care and provide our customers with best-in-class experiences that support their mission to improve patient outcomes.

This role is based onsite in Sylmar, CA (Preferred) or Austin TX.

The Group Marketing Manager, Digital Solutions role reports to the Product Marketing Director, Digital Solutions.  This is a highly visible and strategic role.  This role will interact with senior leadership on a regular basis.

In this role you will be responsible for strategy and new product roadmap for Digital Solutions. 

You will collaborate with cross-functional stakeholders internally, as well as external partners, to build our next generation digital offerings. You will be responsible for identifying customer and market needs/wants, building business cases and product rationale, developing global launch plans, and ensuring successful project execution. 

What you will work on

Portfolio and Strategy

• Strong contributor to the overall Abbott Digital Solutions portfolio roadmap and owner of one or more product lines
• Make portfolio recommendations to senior leadership
• Build out business opportunities and business cases for new opportunities
• Monitor customer, competitor, and industry trends to identify innovation opportunities
• Understand, evaluate, and recommend partnerships.  Manage partner relations and activities

Product Management

• Lead customer research, synthesis, ideation, design and testing of digital solutions and services
• Deeply understand key moments in clinician and patient journeys.  Translate research and data into personas, journey maps, service-design blueprints.  Deliver strategies and roadmaps and translate concepts into features and requirements
• Collaborate and brainstorm with cross-business unit and cross-functional teams (including product owners, designers, engineers, marketing, clinical and other subject matter experts)
• Represent the customer and drive a customer-driven mindset 
• Build strong relationships with leading KOLs around the globe. Manage physician advisory boards, congress/symposium, and other KOL engagement activities.
• Own the full life cycle management of a product – from concept through launch and future iterations

Leadership

• Mentor and coach others in the team to build a strong and productive culture
• Spearhead process and system improvements to build a best-in-class marketing competence within our team
• Help us to build a best-in-class marketing approach – from building our brand strategy to digital marketing
• Present to senior leadership, customers, and across Abbott

Qualifications

Required

Background

• Bachelor’s degree
• 10+ years product management experience
• 2+ years managing high performing teams
• Comfortable with both upstream and downstream activities

Behaviors

• Creative problem solver, agile mindset
• Takes initiative, drives innovation and change
• Proven ability to manage to plan and resolve issues. Effectively clarify issues and actions
• Polished communicator- written documentation and oral presentations/ discussions/ meetings
• Excellent reputation for building relationships across various levels of an organization
• Ability to excel in a fast-paced and changing environment and work with minimal direction
• Strong organizational skills and the ability to prioritize
• Ability to execute with quality

Preferred

• MBA or other related advanced degree
• Engineering or Clinical background
• 5+ years’ experience in digital health technology, preferably in the health or medical space
• Experience with data analytics, and AI/Machine learning
• Experience with Design thinking methodology 
• Downstream marketing experience
• Coaching and teaching mindset
• Experience with Design thinking methodology 
• Strong downstream marketing experience
• Coaching and teaching mindset

What We Offer

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance
• Financial security through competitive compensation, incentives and retirement plans
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
• Paid time off
• 401(k) retirement savings with a generous company match
• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:  http://www.abbottbenefits.com/pages/candidate.aspx

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

TRAVEL:

Yes, 20+% of the Time

The base pay for this position is $135,700.00 – $271,500.00. In specific locations, the pay range may vary from the range posted.

Salary : $14 - $135,700