What are the responsibilities and job description for the Public Relations Lead Specialist position at ACCS?
JOB
The Public Relations Lead Specialist serves as the communication liaison for the College and provides day-to-day management of the College’s media and public relations activities. The Public Relations Lead Specialist is responsible for leading, supporting, and coordinating the College's public relations with internal and external stakeholders, all news media, including print and electronic, community group, and the public. This position works closely with all entities of the College to create a comprehensive, proactive public relations strategy and marketing plan for the College. The Public Relations Lead Specialist ensures that branded messages are conveyed appropriately, edited, consistent, timely, and relevant. Listed below are the primary responsibilities for this position; however, the President and his/her designee may assign other professional duties to meet the College’s needs.Salary: Commensurate with education and experience according to ACCS Board of Trustees Salary Schedule E2/02.
EXAMPLE OF DUTIES
At a minimum, the essential functions of the Public Relations Lead Specialist are to: Maintains effective working relations with all media outlets.Manages internal and external communication efforts.Ensure web and social media integration across all communication channels.Responsible for writing, editing, and proofreading press releases, articles, announcements, presentations, profiles, and stories highlighting students and programs that support the College and campus communications.Develops and maintains electronic periodicals, reviews publications, drafts media releases, participates in recruitment activities, and represents the College at activities and events.Coordinates and supervises all media relations with the College to ensure accurate and timely coverage of college events and news.Work closely with the Directors and Coordinators regarding the printing, production, and quality assurance of all brochures, flyers, and informational publications that relate to the College and its programs.Arranges and organizes media interviews to facilitate positive relationship building and dialog between college officials and representatives from print and electronic media.Schedules and facilities regular media exposure for the President and College.Provides media support for college-sponsored events and activities on all campuses, including those sponsored by the Foundation and other support groups.Assist with college events for college functions (including the RSTC Foundation, College tours, Graduation, Professional Development meetings, etc.)Manages reports to internal and external stakeholders.Works with the President and directs crisis communications for emergencies.Manages projects and plan/organize events such as press conferences, exhibitions, and open house.Coordinates and collaborates with resources to manage goals and objectives, including graphic design, banner advertising, digital signage, and all other internal and external communications.Coordinates the photography and video needs and other relevant activities for special College events.Responds to a media request for information and develops positive and productive relationships with media contacts.Manages the budget for the media and public relations needs.Oversees printing, production, and distribution of the annual College report.Represents the College on various local and state committee(s), task force(s), and/or professional organizations to advance the institution’s mission and vison.Provide support to administration.Manage support staff for the front desk.Manage events and activities portion of TargetX.Manage ReidNow and emergency alert programs and ensure student and employee data is regularly updated.Participate in staff, division, and committee meetings as assigned.Actively participate in division/college committee and campus activities.Perform any other task(s) required by the President.
SUPPLEMENTAL INFORMATION
Applicants must meet the minimum qualifications and must submit a completed application through the online application systems to be considered for this position. Submission of a completed application packet is the responsibility of the applicant. To be considered for an interview, (only complete application packages will be given consideration for employment, incomplete application packets will eliminate the possibility of an interview). The applicant must submit the following: A completed official College employment applicationA current resumeWritten verification of minimum, required work experience from a current or previous employer. Verification must include employment dates, job title, indicate if the employment was full-time or part-time, and be on official letterhead with an authorized signature.Copy of unofficial or official transcripts. (Transcripts must confirm applicant meets educational requirements.) Copies of High School diploma will not be accepted. Applications must be filed online at: https://www.rstc.edu/employment if at any point you have problems completing your application, contact the human resources department at Reid State Technical College (bjackson@rstc.edu).Please Note: All application materials must be electronic – It is recommended that you have digital (such as pdf) copies of your resume, employment verification documents (if applicable), all required transcripts, and any other document identified in the vacancy announcement ready when you begin the on-line application process. You will be given the opportunity to upload these during the process. WE DO NOT ACCEPT FAXED, MAILED, OR E-MAILED application materials. Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed application packet in order to be considered for this position. Complete application files must be received no later than the application deadline. Applicants who fail to submit all required information will be disqualified. Only applications received during the period of this announcement will be considered. Applicants must travel at their own expenses. Finalist will be required to provide official transcripts that are mailed directly to the Office of Human Resources at Reid State Technical College from the institution(s) granting the credits. In accordance with Alabama Community College System policy and guidelines, the applicant chosen for employment will be required to sign a consent form and to submit a nonrefundable fee of $26.40 for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check. Reid State Technical College is an active participant in the Employment Eligibility Verification Program (E-Verify). E-Verify electronically confirms an employee’s eligibility to work in the United States as required by the Department of Homeland Security. Reid State Technical College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Reid State Technical College will make reasonable accommodations for qualified disabled applicants or employees. Applicants desiring reasonable accommodations for the interview are encouraged to request such accommodations when contacted for an interview appointment. The College reserves the right to withdraw this job announcement at any time prior to the awarding. The College reserves the right to fill the position within one year of the stated anticipated starting date or not to fill the position due to budgetary or operational considerations. Further, the College reserves the right to fill more than one position in the same job classification should another vacancy occur during the search process.
The Public Relations Lead Specialist serves as the communication liaison for the College and provides day-to-day management of the College’s media and public relations activities. The Public Relations Lead Specialist is responsible for leading, supporting, and coordinating the College's public relations with internal and external stakeholders, all news media, including print and electronic, community group, and the public. This position works closely with all entities of the College to create a comprehensive, proactive public relations strategy and marketing plan for the College. The Public Relations Lead Specialist ensures that branded messages are conveyed appropriately, edited, consistent, timely, and relevant. Listed below are the primary responsibilities for this position; however, the President and his/her designee may assign other professional duties to meet the College’s needs.Salary: Commensurate with education and experience according to ACCS Board of Trustees Salary Schedule E2/02.
EXAMPLE OF DUTIES
At a minimum, the essential functions of the Public Relations Lead Specialist are to: Maintains effective working relations with all media outlets.Manages internal and external communication efforts.Ensure web and social media integration across all communication channels.Responsible for writing, editing, and proofreading press releases, articles, announcements, presentations, profiles, and stories highlighting students and programs that support the College and campus communications.Develops and maintains electronic periodicals, reviews publications, drafts media releases, participates in recruitment activities, and represents the College at activities and events.Coordinates and supervises all media relations with the College to ensure accurate and timely coverage of college events and news.Work closely with the Directors and Coordinators regarding the printing, production, and quality assurance of all brochures, flyers, and informational publications that relate to the College and its programs.Arranges and organizes media interviews to facilitate positive relationship building and dialog between college officials and representatives from print and electronic media.Schedules and facilities regular media exposure for the President and College.Provides media support for college-sponsored events and activities on all campuses, including those sponsored by the Foundation and other support groups.Assist with college events for college functions (including the RSTC Foundation, College tours, Graduation, Professional Development meetings, etc.)Manages reports to internal and external stakeholders.Works with the President and directs crisis communications for emergencies.Manages projects and plan/organize events such as press conferences, exhibitions, and open house.Coordinates and collaborates with resources to manage goals and objectives, including graphic design, banner advertising, digital signage, and all other internal and external communications.Coordinates the photography and video needs and other relevant activities for special College events.Responds to a media request for information and develops positive and productive relationships with media contacts.Manages the budget for the media and public relations needs.Oversees printing, production, and distribution of the annual College report.Represents the College on various local and state committee(s), task force(s), and/or professional organizations to advance the institution’s mission and vison.Provide support to administration.Manage support staff for the front desk.Manage events and activities portion of TargetX.Manage ReidNow and emergency alert programs and ensure student and employee data is regularly updated.Participate in staff, division, and committee meetings as assigned.Actively participate in division/college committee and campus activities.Perform any other task(s) required by the President.
SUPPLEMENTAL INFORMATION
Applicants must meet the minimum qualifications and must submit a completed application through the online application systems to be considered for this position. Submission of a completed application packet is the responsibility of the applicant. To be considered for an interview, (only complete application packages will be given consideration for employment, incomplete application packets will eliminate the possibility of an interview). The applicant must submit the following: A completed official College employment applicationA current resumeWritten verification of minimum, required work experience from a current or previous employer. Verification must include employment dates, job title, indicate if the employment was full-time or part-time, and be on official letterhead with an authorized signature.Copy of unofficial or official transcripts. (Transcripts must confirm applicant meets educational requirements.) Copies of High School diploma will not be accepted. Applications must be filed online at: https://www.rstc.edu/employment if at any point you have problems completing your application, contact the human resources department at Reid State Technical College (bjackson@rstc.edu).Please Note: All application materials must be electronic – It is recommended that you have digital (such as pdf) copies of your resume, employment verification documents (if applicable), all required transcripts, and any other document identified in the vacancy announcement ready when you begin the on-line application process. You will be given the opportunity to upload these during the process. WE DO NOT ACCEPT FAXED, MAILED, OR E-MAILED application materials. Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed application packet in order to be considered for this position. Complete application files must be received no later than the application deadline. Applicants who fail to submit all required information will be disqualified. Only applications received during the period of this announcement will be considered. Applicants must travel at their own expenses. Finalist will be required to provide official transcripts that are mailed directly to the Office of Human Resources at Reid State Technical College from the institution(s) granting the credits. In accordance with Alabama Community College System policy and guidelines, the applicant chosen for employment will be required to sign a consent form and to submit a nonrefundable fee of $26.40 for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check. Reid State Technical College is an active participant in the Employment Eligibility Verification Program (E-Verify). E-Verify electronically confirms an employee’s eligibility to work in the United States as required by the Department of Homeland Security. Reid State Technical College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Reid State Technical College will make reasonable accommodations for qualified disabled applicants or employees. Applicants desiring reasonable accommodations for the interview are encouraged to request such accommodations when contacted for an interview appointment. The College reserves the right to withdraw this job announcement at any time prior to the awarding. The College reserves the right to fill the position within one year of the stated anticipated starting date or not to fill the position due to budgetary or operational considerations. Further, the College reserves the right to fill more than one position in the same job classification should another vacancy occur during the search process.
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