How much does a Public Relations Specialist I make in the United States? The average Public Relations Specialist I salary in the United States is $60,067 as of February 26, 2024, but the range typically falls between $54,223 and $71,094. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Public Relations Specialist I Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Public Relations Specialist I Salary $48,902 US February 26, 2024
25th Percentile Public Relations Specialist I Salary $54,223 US February 26, 2024
50th Percentile Public Relations Specialist I Salary $60,067 US February 26, 2024
75th Percentile Public Relations Specialist I Salary $71,094 US February 26, 2024
90th Percentile Public Relations Specialist I Salary $81,134 US February 26, 2024
25% $54,223 10% $48,902 90% $81,134 75% $71,094 $60,067 50%(Median) Didn’t find job title? Click
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Check out Public Relations Specialist jobs in Ashburn, Virginia

Public Relations Specialist (Hyrbrid)

General Dynamics Information Technology - Falls Church, VA

Employment Specialist I

Rappahannock Goodwill Industries - Fredericksburg, VA

Public Relations Specialist

Hamilton Beach Brands, Inc. - Glen Allen, VA

What skills does a Public Relations Specialist I need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Marketing Research: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

3.

Strategic communication: Strategic communication refers to policy-making and guidance for consistent information activity within an organization and between organizations.

Leadership 6.31%
Marketing Research 2.38%
Strategic communication 1.95%
Others 89.36%

Job Description for Public Relations Specialist I

Public Relations Specialist I prepares and disseminates information regarding an organization through newspapers, periodicals, television, radio and social media. Ensures public relations goals and strategies are met. Being a Public Relations Specialist I helps maintain a favorable public image for the organization. May require a bachelor's degree. Additionally, Public Relations Specialist I typically reports to a supervisor or manager. The Public Relations Specialist I works on projects/matters of limited complexity in a support role. Work is closely managed. To be a Public Relations Specialist I typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Career Path for Public Relations Specialist I

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Public Relations Specialist I, the first career path typically starts with a Community Relations Specialist II position, and then Community Relations Specialist IV.

The second career path typically progresses to Media Relations Manager.

The third career path typically starts with a Public Relations Specialist II position, and then progresses to Public Relations Specialist IV.

Additionally, the fourth career path typically progresses to Trade Relations Manager.

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Public Relations Specialist I salary varies from city to city. Compared with national average salary of Public Relations Specialist I, the highest Public Relations Specialist I salary is in San Francisco, CA, where the Public Relations Specialist I salary is 25.0% above. The lowest Public Relations Specialist I salary is in Miami, FL, where the Public Relations Specialist I salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

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Understand the total compensation opportunity for a Public Relations Specialist I, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
54223
71094
60067

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
55577
74171
61878
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Public Relations Specialist I in the United States. The base salary for Public Relations Specialist I ranges from $54,223 to $71,094 with the average base salary of $60,067. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $55,577 to $74,171 with the average total cash compensation of $61,878.
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54223
71094

 

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Skills associated with Public Relations Specialist I: Crisis Communications, Public Speaking, Public Relations, Media Relations ...More

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Public Relations Specialist I Salary in United States
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