What are the responsibilities and job description for the SEM Specialist (Remote) position at Acosta?
Overview
This position needs to be filled in the United States.
Amazon experience is required.
We are looking for an Amazon Sponsored Ads Specialist to manage pay-per-click (PPC) marketing activities within the Amazon ecosystem.
The Amazon Sponsored Ads Specialist will manage Sponsored Ad campaigns on Amazon.
A successful Amazon Sponsored Ads Specialist will effectively manage advertising campaigns and work with the Brand Management team to maximize ROI, drive strategy, and deliver profitable sales.
Responsibilities
Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI for Sponsored Ads campaigns
Track, report, optimize, and analyze analytics and PPC initiatives and campaigns
Communicate and present metrics effectively while providing strategic recommendations
Effectively manage campaign budget trending & allocation, forecasting monthly costs
Optimize copy and perform routine testing between Sponsored Brands and Sponsored Product ads
Perform ongoing keyword research, discovery, expansion, and optimization
Research and analyze competitor activity to expand search coverage
Prioritize and deliver results in a fast-paced environment
Qualifications
1 to 1 years of proven experience and success managing Amazon PPC campaigns
Ability to support large brands in a high growth environment
Understanding of Amazon product listings and best practices (preferred)
Well-versed in performance marketing, conversion, and online customer acquisition
Experience managing large campaign budgets
In-depth experience with bid management tools
Strong Excel proficiency
Experience with website analytics tools
Strong analytical skills and experience generating advertising reports
Familiarity with A/B and multivariate experiments
Bachelor's degree (Marketing preferred) or a quantitative, test-driven field
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Work State US-Anywhere
Job ID 2023-219509
Work City Seattle
PCN Sourcing OeP
Position Type Regular Full-Time
Work Zip 98115
Starting average hours per week 37.5
Category Corporate Jobs