Marketing Automation Specialist

Acronis is a world leader in cyber protection—empowering people by providing them with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid-growth and expansion and looking for a Marketing Automation Specialist who is ready to join us in creating a #CyberFit future and protecting the digital world!

As the Marketing Automation Specialist, you will drive to be responsible for the creation, execution, and optimization of automated marketing programs to develop qualified sales leads and create brand awareness. In this role, the successful candidate will support field and product marketing, working with regional marketing managers to gather requirements and understand campaign strategy to effectively design, develop, test and deploy automated campaigns. The Specialist will also be responsible for handling Marketo administrative tasks such as monitoring email deliverability and data governance.

Every member of our “A-Team” has an instrumental role and impact on the success of Acronis innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.

WHAT YOU'LL DO

• Work with campaign managers and regional marketing managers to gather requirements and translate business needs into the technical execution of campaigns through our automation platform (Marketo).
• Hands-on development and execution of marketing campaigns including campaign flow builds, emails, landing pages, forms creation as well as testing and reporting with Marketo.
• Work alongside the Salesforce.com team to ensure marketing and sales data are synced between systems and field mappings are set up to properly meet ongoing and new requirements.
• Create, implement and maintain a dashboard of key success metrics.
• Monitor, analyze and report on campaign performance to maximize ROI and sales.
• Manage projects to deliver the expected results on time and on budget.

WHAT YOU BRING

• 2 years’ of experience working with Marketo and similar marketing automation platforms, as well as CRM platforms such as Salesforce.
• 3 years’ experience with Marketo administrative functions.
• Marketo Certification is a strong plus.
• Advanced knowledge of marketing technologies and industry best practices.
• Functional understanding of the campaign management process, attribution and measurement, and marketing funnel management.
• Proven experience with interactive marketing techniques including inbound/outbound marketing, demand generation, SEO, SEM, PPC, Analytics, etc.
• Solid understanding of workflow processes and systems within a marketing/sales cycle.
• Ability to prioritize and manage multiple priorities, projects, resources.
• The ideal candidate for Acronis will have exceptional resource management and prioritization skills. They must be able to collaborate and communicate effectively with others. 
• We need someone who is hands-on, dependable, and committed. Someone who is results oriented and can execute organizational goals with the utmost urgency and commitment. 
• Like every other position at Acronis, we look for people who embody all 5 of our company values: responsive, alert, detail oriented, makes decisions and never gives up.
• Proven knowledge of HTML/CSS across multiple browsers and platforms; Able to code a marketing email using HTML and an intermediate level of skills with JavaScript.
• Experience within the technology industry is preferred but not mandatory.
• Bachelor’s degree or equivalent work experience required. Degree in Marketing, Business, or IT is preferred, and MBA degree is a strong plus.
• Strong internal customer focus with desire to learn all aspects of the business.
• High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy.
• Strong written and verbal communication and interpersonal skills.
• Outstanding organizational, problem solving, and multi-tasking skills.
• Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities.
• Self-motivated, proactive, and able to work with minimal supervision.
• Passion and commitment to succeed by working hard and never giving up.

WHO WE ARE

Acronis is revolutionizing cyber protection by integrating backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution.  This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—physical, virtual, cloud, and mobile—all at a low cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis is truly a global organization with more than 1,900 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million consumers and 500,000 businesses, including 100% of the Fortune 1000 companies. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 30 languages. Acronis is in an exciting phase of growth and expansion, recently receiving a $250 million investment from CVC Capital Partners, bringing the total valuation to more than $2.5 billion.

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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