What are the responsibilities and job description for the Manager PR + Social, Originals position at Adidas?
- Support the integrated PR & Social Media strategy for the business unit. Support all global and local PR & Social Media activities.
- Act as a thought-leader in the arena of PR & Social Media to help provide guidance to the field, working closely with cross-marketing teams to develop stand-out, seamlessly integrated communication and PR & Social Media concepts.
- Work closely with Brand Marketing (Communications, Digital, PR/Social and Retail) and Product teams to support results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations, and events.
- Establish and maintain key relationships with media and global partnerships. Create an advocate network (bloggers, etc) within category landscape.
- Provide relevant media outlets and adidas subsidiaries with innovative cross-channel PR & Social Media strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography, press kits, releases, interview and briefing documents).
- Support the development of communication and PR & Social Media tools from concept to activation, ensuring that all projects are on time, within budget and on brief.
- Proactive member of the business unit Brand Marketing and wider PR &Social Media team, contributing to the alignment, integration and media relevancy of activations, products, and concepts. Ensure, coordinate, and contribute to the global consistency of the overall adidas brand media message.
- Help lead and organize media events (press conferences, interview sessions, media days) celebrating business unit products, campaigns, and partnerships.
- Contribute to product and communications teams to improve media relevancy and newsworthiness to products and concepts.
- Steer and track the implementation and results of global PR & Social Media activations and tools, developing summary and conclusion reports.
- Good interpersonal/communication skills and level of strategic thinking.
- Experience in marketing communications, campaign development and execution.
- Deep understanding of an ever-changing marketing landscape and experience in project management.
- Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
- Affinity with cross-channel PR & Social Media and a strong background in strategy, media relations, journalism/ writing and digital PR/ social media.
- Consolidated understanding of and passion for the sports and fashion/entertainment industry.
- Strong presentation and organizational skills.
- Degree in Marketing, Communications, PR & Social Media or a related field. Masters Degree / MBA a plus.
- 4 years’ industry and / or relevant work experience within PR and/or Social Media.
- Fluent written and spoken English language skills.
- adidas requires all US based employees to be vaccinated against COVID-19 or have an approved accommodation. Proof of vaccination is required. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws.
- adidas employees will be returning to office when it is deemed safe. At that time, the working location of this role will be in Portland, Oregon.
- Though our teammates hail from all corners of the world, our working language is English
- Diversity and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace DIVERSE backgrounds, experiences, and perspectives and seek to create a workforce that REFLECTS our consumers and communities.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
