Dir, Brand Strategy

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The OpportunityThe Brand Marketing team is looking for a dynamic, creative-minded, consumer-obsessed Brand Strategy leader to join our team. We’re looking for someone who understands people as much as they understand brand and business. You should be part anthropologist, part business thinker, part trend watcher, part planner and completely obsessed with building the types of brands that drive measurable business growth and instill long-lasting customer love. The ideal person is not only inspired to but energized by connecting the dots between human behavior, creative development, and business strategy.
The Director of Brand Strategy should be a collaborative, creative thinker and confident storyteller with phenomenal human and business instincts. Strength in strategic and executional leadership is key, with demonstrated abilities in building brand systems designed to provide the foundation for groundbreaking creative work, create momentum for the brand and deliver against business objectives. If this sounds like you, we encourage you to read on…
What You’ll Work On

• Coach and manage a team focused on advancing the strategies, systems, and foundational tools (brand platform, brand architecture strategy, purpose and promise, values, verbal identity (voice), and employee value proposition), that empower internal and external teams to build and grow our brand.
• Collaborate with key partners across Marketing and the Business to drive competitive differentiation for strategic brands across our portfolio, with audiences ranging from consumer to Enterprise.
• Partner with Integrated Marketing, Advertising and Creative to develop briefs that inspire competitive marketing strategies and compelling creative execution.
• Cultivate consumer, competitive and market insights through data and information analysis to inform brand, product, and audience strategies across our businesses.
• Build strong, ongoing understanding of the industries we compete in to be a knowledgeable authority on our business and to bring fresh, relevant points of view to the work at hand (and, to inspire the team)
• Develop the case and advocate for investing in our brand as a competitive advantage to unlock growth audiences and drive our business.
• Forge relationships with internal teams and senior leadership across the organization (e.g., Product, Product Marketing, Creative, Advertising, Corporate Strategy, etc.).
• Modernize Adobe’s brand management function, including building an external facing brand center, simplifying processes and tools, and employee brand engagement
• Champion brand purpose, ensuring it is integrated into the definition of our brand and part of how we build the brand across everything we do
• Attract, assess, retain, and develop talent by creating an environment that provides direction, continuous learning and development, and commitment to common vision.

What You’ll Need to Succeed

• 15 years' experience in the brand, marketing strategy and/or brand consulting space
• Bachelor's Degree or equivalent (MBA preferred)
• Proven experience leading brand definition, architecture, identity, brand voice, and brand experience for global brands - especially complex brands spanning consumer and Enterprise businesses
• Passion and energy for building, leading, and inspiring a diverse team and for working collaboratively to influence collaborators and decision making at all levels of the organization.
• Strong business sense balanced with collaboration and leadership skills, combined with optimism, curiosity, and a creative mind
• Ability to form relationships and inspire cross-discipline teams to do their best work
• Comfort with co-creation processes and a belief that some of the best work comes from strong partnerships with stakeholders
• Strong analytics capabilities and understanding of market research, consumer insights, and digital metrics
• Collaborative, passionate, enthusiastic approach grounded in strategy but flexible enough to excel in a changing world
• Exceptional organization and presentation skills
• High level of executive presence, communication and social skills required
  

Adobe is an equal opportunity employer. We hire hardworking individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All. Learn more about our vision here.Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $131,400 -- $257,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Summary

• Location: San Francisco
• Type: Full time