Marketing Campaign Manager

ADP is hiring a Marketing Campaign Manager. In this position you will support BU focused demand generation. Development of an end-to-end campaign development process including working in partnership with BU assigned Business Relationship Managers, sales operations and growth marketing teams to convert desired business outcomes into campaign executables. Uses specific measures and tactics to determine process efficiencies and optimization in marketing campaign and program implementation.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

RESPONSIBILITIES:

• Partners with BU assigned Business Relationship Managers to develop programs which map to specific business outcomes
• Development of BU sales and marketing programs, including nurturing and scoring, to generate additional qualified leads for sales organization
• Leads the development of new sales and/or marketing promotional support programs and materials (i.e. direct mail, press releases, fact sheets, brochures, newsletters, email campaigns, testimonials, business impact stories, promotions, demos, training etc.) and ensures that materials are developed in a timely manner.
• Coordinates activities within the divisions /region and / or sales teams across the ES Sales Enterprise.
• Coordinates with ES corporate marketing to setup website support and lead distribution and develop tactics to maintain engagement with non-sales ready leads.
• Developing marketing assets for in-person and virtual events along with event production in assigned virtual event and environment technology.
• Ensure campaigns are setup with appropriate tracking and help report and influence decisions on program performance.
• Identify and share best practices to enable synergies and economies of scale to be realized across the entire organizational entity.
• Manage responsibility for all legal and internal stakeholder approval for assigned programs and campaigns.
• Proactively monitors emerging B2B demand generation market strategies and tactics to identify potential new opportunities for ADP.
• Manages schedules and controls daily activities and budget of projects with cross-functional matrix management of teams across marketing, sales, service, product and operations, including external agencies. This may include very complex campaigns that require a highly strategic approach to development.
• Escalates requests for incremental funding if deemed necessary.

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QUALIFICATIONS REQUIRED:

• Must have over 7 years of proven internal or external to ADP Demand Generation experience including cross functional projects.

BONUS POINTS FOR THESE: Preferred Qualifications

• Human Capital Management (HCM) industry experience
• Thrives in an environment of creativity and idea generation, and excels in driving new efforts from ideation to execution and meaningful measurements

• Proven track record of maintaining effective Project Team relationships in a highly matrixed environment
• Marketing automation experience, preferably Eloqua

• Comfortable with ambiguity must be a self-starter
• A high degree of personal initiative, results orientation, and integrity
• Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making
• Detail-oriented
  

YOU'LL LOVE WORKING HERE BECAUSE YOU CAN:

Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.

Belong by joining one of nine Business Resource Groups where you can connect globally with networks and allies who share common interests and experiences.

Grow your career in an agile, fast-paced environment means plenty of opportunities to progress.

Continuously learn. Ongoing training, development, and mentorship opportunities for even the most insatiable learner.

Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones.

Balance work and life. Resources and flexibility to more easily integrate your work and your life.

Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for

one another.

Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live.

Get paid to pay it forward. Company-paid time off for volunteering for causes you care about.

Role is Hybrid out of an ADP Office.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Compensation range for this role is - $68,700 - $139,300 / Year

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.