Content Marketing Manager

The Job

The Content Marketing Manager oversees content for social media, website, and email marketing efforts. The position is responsible for ensuring that external material is on-brand and industry-suitable. This position is responsible for the strategic planning, writing, and scheduling of all social media accounts, website blog, advertising, blogs, and other marketing/company efforts. To establish, manage, and implement efficient marketing content, the position will engage with various departments internally to prepare marketing communication for two pillars of outreach – lead generation and account retention/growth. This is a dynamic role that demands a team member who can perform well in a variety of work contexts.

What You Will Do

• Create and implement digital marketing content strategies to increase customer acquisition, retention, and conversion.
• Plan and manage digital marketing channels such as web, email and social media including email marketing, paid search, affiliate marketing, retargeting and display, social media and blog articles.
• Conduct research to discover areas of potential for improving and scaling customer acquisition, increasing market share, and driving growth.
• Write for the company blog, create a focus for franchise and independent dealers to obtain industry information, learn about our products/services and to create increased traffic to the blog site. 
• Create, administer, and keep the digital marketing content calendar and online advertising plan up to date.
• Produce reports and evaluate quantitative data to interpret ROI and KPI measurements.
• Oversee daily content responsibilities to maintain the seamless operation of the content requirements from a communication and branding standpoint. 
• Project manage campaigns and initiatives to ensure they are completed on time.
• Gather information by interviewing or requesting it from appropriate parties, such as internal subject matter experts or customer feedback.
• Assist with the creation of content for one-pagers, brochures, case studies, blog posts, newsletter articles, advertising, social media, and other materials as the Vice President of Marketing directs.
• Create strategies to transmit marketing messaging, such as direct mail, email, the web, social media, and video at trade exhibits and events.
• Proactively find opportunities to communicate Agora's message effectively.
• Maintain and manage project timelines, approvals, and other project-related needs for the Marketing department.
• Evaluate content performance and use data to iterate on content strategy to reach the target audience.
• Gain a thorough grasp of the client journey and choose the most successful content strategy for each stage.
• Perform other projects and tasks as assigned.

Are You A Fit?

Must Be Able To

• Create, plan, and coordinate social media content, blog articles, website content and email marketing. 
• Evaluate collateral needs and create new materials as determined or requested.
• Understand key corporate and product objectives and convey messages that support them in all marketing material.
• Understand customer needs and be able to incorporate a client perspective into communications.
• Effectively work with subject matter experts across various departments.
• Handle multiple tasks while paying close attention to detail.
• Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.

What You Need

• Bachelor’s Degree in marketing, communications, or business-related fields.
• 7 years of marketing strategy/communications experience.
• Proven positive results defining and managing individual and multi-channel marketing projects.
• A good understanding of graphic applications, image/media files, social media, web, media/interactive marketing, etc.

Preferred Skills

• Automotive and/or Finance industry experience.
• CRM experience (specifically Zoho).
• Digital publicatons experience.
• Social media experience.
• Outstanding organizational and time management.
• Startup experience.

Physical Requirements

• Be able to lift up to 25 lbs.

What We Offer You

• Competitive Salary
• Health Insurance (medical, dental, and vision)
• 401k Retirement Plan
• Unaccrued PTO
• Incentive Stock Options
• Catered in-office lunches
• Challengingly Innovative Environment
• Rewards for Your Curiosity