Area Revenue Manager

Aimbridge Hospitality
Prestonwood, TX Full Time
POSTED ON 2/10/2023 CLOSED ON 4/3/2023

What are the responsibilities and job description for the Area Revenue Manager position at Aimbridge Hospitality?

The role of the Revenue Manager is to identify and maximize all potential revenue opportunities for assigned hotels. This includes the analysis of revenue potential generated by the transient and group market segments as well as the market segmentation within transient and group. One will combine this with catering and space utilization as well as other revenue considerations in order to determine the appropriate mix of business to achieve revenue potentials. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates overtime does apply and is calculated accordingly.


QUALIFICATIONS:

  • Previous supervisory responsibility preferred. High school diploma required Working knowledge of Microsoft Word Excel Office e-mail.
  • Capable of creating word documents working charts and spreadsheets. Understanding of general hotel operations and the philosophy of yield management.
  • Must be able to convey information and ideas clearly.
  • Must be able to evaluate and select among alternative courses of action quickly and accurately. Must be able to work well in stressful high-pressure situations including ability to handle guest objections and disputes to satisfactory results.
  • Must be able to show initiative in job performance including anticipating what needs to be done before it becomes a necessity.
  • Must maintain composure and objectivity under pressure.
  • Must be effective in handling problems in the workplace including anticipating preventing identifying and solving problems as necessary.
  • Must have the ability to assimilate complex information data etc. from disparate sources and consider adjust or modify to meet the constraints of the particular need.
  • Must be effective at listening to understanding and clarifying the concerns and issues raised by co-workers and guests.
  • Must be able to work with and understand financial information and data and basic arithmetic functions.
  • JOB RESPONSIBILITIES:

  • Present a friendly service oriented outlook when dealing with guests and employees.
  • Approach all encounters with guests and employees in a friendly service-oriented manner.
  • Maintain regular attendance in compliance with Aimbridge Hospitality standards as required by scheduling.
  • Maintain high standards of personal appearance and grooming which include wearing the proper attire.
  • Comply at all times with Aimbridge Hospitality standards and regulations to encourage safe and efficient operations.
  • Comply with certification requirements as applicable for position to include: Food Handlers Alcohol Awareness CPR & First Aid
  • The ability to be able to sell strategic decisions to gain optimal business mix.
  • Ability to manage upward with good debate and consensus skills with objectivity. Self directed and motivated.
  • Complete Analyze and Report on Future Demand Strategy Analysis (FDSA). Establish and communicate sales strategy for day week month and rolling 12 months.
  • Make Yield Management decisions and update CRS/GDS/PMS inventory directly through the systems.
  • Communicate any strategy changes or update any calendars for the sales team to use. Review the Central Reservation System (CRS) Daily Wrap Up Denials Call conversion reports View Availability Calendar and Allotment Calendar.
  • Analyze prior night successes: Did the hotel sell out? Were the right decisions made for overselling?
  • Address the opportunities in Aimbridge Business Review morning meeting.
  • Schedule and complete call arounds using the Market Pricing Analysis (MPA) and determine the pricing and compression compared to our competition.
  • Manage and communicate group cut off dates.
  • Run a group rooms control log (GRC) as well as pick up report from Property Management System (PMS) for 90 days.
  • Verify pick up to actual block cut off date and whether or not you should extend etc. Discuss making any changes necessary to system.
  • Complete Group Analysis Worksheet when needed. (Use this if FDSA demand indicator is A or B on the group dates or taking the group pushes the date to A or B)
  • Run a list of groups that went from Tentative to Definite determine what groups will effect availability and restrict or price accordingly for rolling 12 months.
  • Monitor the status of the hotel throughout the day. Adjust any inventory controls that need to be modified through CRS/GDS/PMS and communicate to the strategy team. This must occur at a minimum of twice a day with more frequent monitoring for high demand/revenue time frames.
  • Place test calls to Central Reservation Office (CRO) and property to ensure accuracy of rate quoting restrictions and selling approach.
  • As necessary complete any rate changes through CRS/GDS.
  • Work with the strategy team to forecast accurately as well as projecting future transient demand.
  • Work with the strategy team in analyzing actual performance vs. potential to identify future revenue opportunities.
  • Update the Historic Demand Analysis (HDA) daily.
  • Ensure accuracy from the daily Flash Report.
  • Review actual performance versus Potential performance.
  • Update the following persons of the successes/shortfalls: General Manager Director of Sales & Marketing & the Rooms Director.
  • Forecast projected transient demand for next 90 days using FDSA.
  • Update the four Potential Lost Revenue Worksheets. Ensure accuracy from the HDA. Review Actual performance versus Potential performance.
  • Facilitate weekly sales strategy meeting following the established agenda.
  • Complete a recap of Strategy Meeting putting into place items/actions discussed.
  • Forward the recap of Strategy Meeting FDSA MPA for current month plus next 3 future months as well as HDA potential lost revenue worksheets group analysis worksheets and strategy meeting notes via email to the Regional Director of Revenue Management (RDRM).
  • Update Analyze and Report on FDSA for rolling 12 months.
  • Analyze the following CRS Reports: CRO Productivity Company and Travel Agency Production City and State Production. If necessary complete action plans for the property to follow to create additional production/revenue.
  • Analyze the Star Report. For hotels that have a 3-month Revenue Market share decline provie written update to the Regional Director of Revenue Management in preparation for the Revenue Meeting.
  • Analyze the CRO Productivity Report for any necessary action.
  • Review Phaser reports and analyze for incorrect restrictions rates of the competitive set and restrictions of the competitive set.
  • Review Hotelligence reports for trends booking windows and sources of business as well as rates compared to competition.
  • Review volume account production with Directors. Facilitate monthly sales strategy meeting with the General Manager and Reservations Manager to discuss trends review prior month information and determine upcoming events and future strategies.
  • Assist with Annual Budget Annual Strategic Pricing and Market Plan process. R
  • eview/Update CRS/GDS Hotel Description information when necessary Attend meetings/training as required by management.
  • Perform other duties as requested by management.


Aimbridge Hospitality is a leading, global hospitality company with a growing hotel portfolio representing more than 1,500 properties in 50 states and 23 countries. As a top hospitality employer, we are a great place to unlock your future, providing unparalleled opportunities for you to reach places in your career you might have never imagined were possible - more opportunities to help create memorable experiences, ways to succeed, and great people to inspire you. Aimbridge Hospitality is based in Plano, TX, with additional corporate offices in Atlanta, Calgary, Fargo, Puerto Rico, San Clemente, and Washington D.C. Aimbridge EMEA has offices in Birmingham and Glasgow, UK, and Amsterdam, the Netherlands; Aimbridge LatAm has offices in Monterrey, Mexico.


As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.


After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

  • Now offering Daily Pay! Ask your Recruiter for more details
  • Medical, Dental, and Vision Coverage
  • Short-Term and Long-Term Disability Income
  • Term Life and AD&D Insurance
  • Paid Time Off
  • Employee Assistance Program
  • 401k Retirement Plan
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