PUBLIC AFFAIRS SPECIALIST

THIS IS A NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION.

This National Guard position is for a PUBLIC AFFAIRS SPECIALIST, Position Description Number D2383000 and is part of the ME 101st Air Refueling Wing Cmd, National Guard.

Qualifications:

Military Grades: E7 and Below

Compatible Military Assignments: 3N0X6

GENERAL EXPERIENCE: Experience, education, or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or utilizing analytical skills to disseminate effective communication. Experience using computers and automation systems.

SPECIALIZED EXPERIENCE: involving knowledge of writing, communication principles, methods and techniques that relate to the public affairs of an agency. Experience in applying and adapting knowledge of strictly controlled situations of an agency. Experience writing articles on routine events of non-controversial subjects. Experience responding timely and appropriately to requests for information concerning agency programs and services. Experience participating in meetings with specialized groups to listen to and understand feedback on agency programs that are of particular interest to public.

Responsibilities:

This position is located in the Public Affairs Function of a state Air National Guard Wing. Under direct supervision of the wing commander. This is an Air National Guard dual status technician position that requires military membership, compatible military skill assignment and classification. The primary purpose of this position is to carry-out a wide range of public affairs assignments that include social media, media operations, community engagement, command information, communication planning, contingency/crisis response, environmental, security, policy review, and public affairs resource management in support of the mission and the commander's priorities. The position modifies standard methods, evaluates the effectiveness of information, and adapts approaches in developing new informational materials aimed at enhancing the understanding of recipients.

MAJOR DUTIES

1. Prepares internal and external public affairs products for distribution through social media, DVIDS, wing website, and release to civilian media, as applicable. Researches and writes stories/articles and rewrites material intended for distribution. Shoots related photos and video, as required. Edits and revises products for style, format and content; and, reviews and edits photography and artwork for quality and composition. May design overall products. Accesses public affairs' products to DVIDS per current DoD procedures. Responds to requests for information, materials, and support; and, plans and conducts community engagement activities with community officials and groups. Maintains an active web/social media presence; provides visual information services for documentation and/or publicity purposes; and, plans and arranges news media coverage. For approved events, coordinates support of requests from community and community groups, schools, news media organizations, and others to include requests for interviews, speakers, tours, bands, honor guards, and aviation support and support of local observances and celebrations. Prepares and ensures distribution of customer satisfaction/opinion surveys on internal information products. Evaluates feedback to determine customer needs and uses comments to improve future output. Makes positive suggestions to the supervisor for changes in approach and adoption of new techniques.

2. Performs work for the production/management/maintenance of electronic and web-based information products. Implements and ensures the quality of the Hometown News Release program. Publicizes the programs, monitors, logs, and disseminates releases. Writes draft and final versions of news releases, feature articles, speeches, fact sheets, and brochures for internal and external audiences. Updates unit mission briefings and develops additional informational briefings as needed. Confers with program specialists, action officers, and other subject matter experts to obtain the latest and most accurate information and imagery approved for public releases. Prepares requests for photographer or graphic support; takes photographs; and, selects and edits photographs and electronic images to accompany articles and media releases. Provides historical documentation support. Provides photographic and video support for alert mission to include mishaps. Performs security reviews on information placed on the unit's public web-page and social media feed(s). Assists in the overall design of unit's web "home-page".

3. Organizes, coordinates, publicizes and conducts periodic events with local organizations such as, community councils, local governments, Chamber of Commerce, and, state and national legislative offices. Assists with organizing and conducting larger events such as, Civic Leader Tours, Base Open-House activities, and Armed Forces Days, which are designed to promote positive relations between the base and surrounding communities. Accomplishes administrative support work such as, preparing correspondence, press kits and handouts, arranging for passes, and compiling data. Responds to and processes requests from community organizations and individuals for military support and/or participation in various events such as, orientation flights, PA travel on military aircraft, flyovers, parades, fairs, and conventions. Assists in evaluating the events' primary purpose, potential risk factors, and benefits to the ANG. Recommends speakers and assists in training unit members for speaking engagements. Provides speech materials, topics, and objectives used by wing personnel. Organizes, coordinates and conducts wing tours for civic groups, media representatives, students and distinguished visitors. Ensures tour itineraries focus on improving ANG image and furthering base community relations and involvement activities. Prepares and monitors materials for the commander's civil leader/distinguished visitor program. Briefs visitors on the ANG and Wing's mission, impacts and contributions to DoD, the Air Force, and the community.