Marketing Manager

Who we are:

Intellectual AG LLC is composed of Aloha Green Apothecary and Hemptuary Hawaii. Aloha Green Apothecary is Oahu's first dispensary providing world-class cannabis grown under the Hawaiian sun and Hemptuary Hawaii is a high-end CBD retail location, embodying both a sanctuary and learning resource for those who find comfort and relief from the cannabis plant. We take pride in our employees as well as in the products and services we provide. Our team members enjoy a challenging but, exciting and rewarding career with our organization, as well as the potential for professional advancement.

The right fit:

Intellectual AG LLC is seeking an experienced Marketing Manager who will set the direction of the organization’s marketing and advertising efforts, to bring awareness to Aloha Green Apothecary and Hemptuary Hawaii’s business activities and products, with the intention to boost company sales, while increasing market share and maximizing revenues to thrive against competitors. The role will be a professional marketing strategist, who stays abreast of changes in the cannabis and hemp marketing environment. The Marketing Manager examines analytical data to appropriately manage and organize the organization’s marketing engagements. The role will design and implement marketing and advertising tactics to lead a cross-functional team to meet objectives. The Manager of Marketing will oversee events and public relations, and act as company spokesperson with external parties to increase market visibility, drive business, and improve sales.

What you will do:

The Marketing Manager will report directly to the Director of Retail Operations and Intellectual AG LLC President. The role will primarily develop and implement strategies to grow clientele, raise profits, and strengthen Aloha Green Apothecary’s market presence and voice.

· Embrace Aloha Green Apothecary and Hemptuary Hawaii’s vision, mission, goals, objectives, and core values.

· Develop strategies and manage promotional campaigns to constantly align content with customer trends and market changes, to interest and engage the community.

· Remain up to date on Hawaii cannabis advertising regulations.

· Conduct competitor analysis to monitor current marketing efforts and to anticipate future marketing tactics.

· Evaluate campaigns and reinforce cross-functional team members to be reactive and proactive in setting a course to achieve metrics and financial targets.

· Collaborate with cross-functional team members to produce a high-quality social media campaign to increase organization’s visibility and to set Aloha Green Apothecary and Hemptuary Hawaii apart from the competition in customer experience.

· Ensure the execution of promotions, both strategically and tactically, drive the top and bottom line while increasing marketing and sales efforts in stores.

· Coach and mentor cross-functional team members in creating standard, seasonal, and promotional product assortment with the understanding of key items and how to drive them.

· Seek to understand the organization’s diverse clientele and work to increase the benefits for them by actively planning for the long term, in areas such as, the best price, quality, and value that will keep them coming back.

· Act as host/hostess to corporate events and as company spokesperson with external parties to build strategic partnerships.

· Perform other related duties as required and assigned.

What you will be responsible for:

• Mastering various data collection systems and skillfully analyze metrics to determine the effectiveness of marketing approach.
• Monitoring marketing strategy progress and presenting weekly performance reports on ads, clubs, texts, & newsletters.
• Engaging directly with SEO on attracting more visitors toward the website and in close liaison with SEO teams each month.
• Leading the cross-functional team members to organize and execute promotional events efficiently.
• Collaborating with cross-functional team members, as well as providing guidance and feedback to promote progress toward marketing objectives.
• Producing ideas for corporate campaigns, promotional events, or activities.
• Seeking opportunities or partnerships to endorse the company, such as, latest events, social functions, online giveaways, trending brands, influencers, etc.
• Planning local product promotion strategy, as the company representative to execute in-person consultations with establishments who would benefit from carrying our products.
• Harnessing social media as a major component of the organization’s growth strategy and tracking social media engagement to identify high-performing ideas and campaigns for measurability
• Pursuing the use of brands, influencers, magazines, television, and radio ads, to expand company presence.
• Overseeing the valuable content for the company’s online presence, editorial design, and continually organizing the company’s publications.
• Understanding ecommerce and conducting general market research to keep abreast of trends and competitor’s marketing movements.
• Artistically applying fresh and creative ideas to revamp and maintain weekly and monthly sales ads in collaboration with cross-functional team.
• Managing the customer communication platform with construction and distribution of weekly and monthly text messages and newsletters to patients and club members.
• Monitoring member card expirations, proactively transmit monthly reminder letters for renewal, and oversee the distribution of the Card Expiration Month Newsletter.
• Mastering the skill of segmenting text messages for winback, reviews, & segmented sales.
• Developing methods to determine baseline and track efficiency for the advantage/disadvantage of participating in events, partnering with brands, and influencers, to promote Aloha Green Apothecary.
• Managing all media relations, influencer relations, and community affairs activities to identify opportunities to build awareness of the Aloha Green Apothecary’s products and better engage the company's target audience.

Compensation & Benefits:

· Starting salary of 58k (DOE) with 3-month probationary period with advancement opportunities

· Health benefits

· Paid time off

· Employee discount

What you’ll need:

The Marketing Manager role is an advanced level position with a requirement to be in possession of a bachelor’s degree in the area of business administration, marketing and communications or relevant field. The role must have 3 – 5 years of Marketing Manager experience. The role is highly organized and requires excellent leadership, exquisite communication, and confident presence in representing the organization at appearances and on other public platforms. The Marketing Manager will possess expert comprehension of analytics, with thorough knowledge of web analytics, and advanced understanding of Word Press. The role must have a baseline knowledge of SEO and remain current with online marketing techniques and best practices. Flexible schedule and reliable transportation are essential for the Marketing Manager to complete assignments at multiple locations as needed. Familiarity with cannabis advertising regulations is desired but, prior cannabis experience is not necessary. Passion for the cannabis industry and how well you fit with our company is essential.

In addition to your resume, provide a cover letter that explains why you are interested in joining Aloha Green Apothecary and what makes you the right fit for the Marketing Manager role.

Please submit the following to be considered and be sure that your direct contact information (email and phone number) is included in your resume to allow for easier contact:

• Resume & cover letter

If we are interested, we will then reach out and request candidate further provide us with:

• Portfolio of any relevant work (does not need to be cannabis related)

Aloha Green Apothecary only considers candidates who currently live on Oahu and candidates with strong ties to the community are desirable. Military veterans and dependents, individuals who identify as LGBTQ, and women are urged to apply. Hawaii Department of Health regulations require employees of any dispensary in Hawaii be at least 21 years old without felony convictions and to undergo a thorough federal criminal background and fingerprint check.

COVID-19 SAFETY:

Aloha Green Apothecary takes the health and safety of our Ohana very seriously. Our company has recently established a Mandatory Vaccination policy, to safeguard the health and well-being of our employees, at-risk patients, contractors, and their families. In addition, AGApoth owes a social responsibility to mitigate community spread by ensuring that personnel have received the COVID 19 vaccination.

Job Type: Full-time

Pay: From $58,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Honolulu, HI 96814: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Required)

Work Location: One location