What are the responsibilities and job description for the CRM Director position at Altar'd State?
Objective
Who Are We?
Altar’d State is a rapidly growing women’s fashion brand with more than 100 boutiques throughout the country. We are a place of respite for the modern-day woman and offer a distinctive shopping experience with the latest fashion finds, the most sought after clothing and accessories and delightful home decor. At the heart of our brand is our mission to change the world. A portion of every purchase is donated to various philanthropic organizations on a local and global scale. We strive to uplift and inspire others to join our movement to stand out. for good. Our culture is Passionate, Committed, Entrepreneurial, Caring, Driven, Confident and Trusting.
Our Mission
“Stand Out. For Good”. At Altar’d State, those four words are more than just than just our motto, they are why we exist. From Mission Mondays, where 10% of our net proceeds go directly to local charitable organizations, to our long-standing partnership with Coprodeli USA, in which we are in the process of building 22 schools for impoverished communities in Peru, we are committed to giving back in meaningful ways to those in need.
The Role
The Director of CRM will lead the CRM discipline for the Altar’d State, A’Beautiful Soul and Vow’d brands. They will be a guest-centric leader focused on loyalty, retention and relationship. They will have strong understanding and experience in database management and marketing, data acquisition, guest segmentation & targeting, loyalty program development, clienteling, and establishing a single view of the customer across channels.
Job Requirements
Primary Responsibilities:
- Lead development and execution of Altar’d State CRM strategy and function, including data gathering and quality, database/guest understanding, targeting, marketing deployment and loyalty program establishment
- Build and execute plan to maximize quality data acquisition
- Ensure appropriate guest data management and usage
- Evolve and optimize email, direct mail, SMS and touchpoint strategy to maximize guest loyalty and drive retention
- Understand and establish insights from and evolve guest segment strategy
- Establish analytics and reporting structure to educate other leaders about guests and CRM tactics
- Evolve loyalty program to be a powerful loyalty driver that is consistent with the vision of the brand
- Determine and launch appropriate voice of the guest program
- Recommend appropriate organizational, budgetary and resource changes as needed
- Lead translating business and brand needs to partners for solution development
- Keep current with emerging CRM technologies and trends
- Partner with key partners to establish clienteling strategy and tools
- Budget management
- Represents the company with honesty, integrity, enthusiasm and knowledge
Desired Skills and Abilities:
- Analytical thinking and guest data expertise
- Ability to turn insights into actions
- Strong ability to analyze marketing campaign effectiveness
- Strong organizational, communication, strategic and problem-solving skills
- In depth knowledge of CRM platforms (database, email and loyalty)
- Ability to identify issues and effectively communicate needs
- An affinity for the guest and a desire to provide the best experience for her
- Proactive and highly motivated team player
- Strong work ethic, positive attitude, and leadership qualities with the ability to handle multiple tasks and set priorities
- Ability to work in a fast-paced environment
- Strong work ethic, positive attitude, and leadership qualities with the ability to handle multiple tasks and set priorities
- Excellent organizational skills
- Strong sense of urgency and the ability to initiate action without daily direction
- Ability to build collaborative cross-functional partnerships
- Positive and upbeat attitude essential in entrepreneurial environment
- Ability to thrive in a with rapidly changing organization
Qualifications
Desired Education and Experience
- Bachelor’s degree
- 8 years of CRM/direct retail marketing experience
- Experience in managing a team
- Experience with segmentation, targeting strategies
- Knowledge of CRM and email platforms
- Experience with database platforms and how to connect data across channels
- Excellent analytical and problem-solving skills and proven ability to achieve KPIs
- Excellent attention to detail
