Brand Marketing Manager

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

The Brand Marketing Manager will help drive the execution of brand awareness campaigns and proactively align internal departments from Demand Gen, Field Marketing, and Sales with our brand strategy and creative execution.

Reporting to the Director, Brand Marketing, this role will support increasing global brand awareness and how we measure that success across Digital Media, social and sports partnerships.

Brand Marketing

Working with Digital Media Buying Agency

• Actively track, measure and report on the effectiveness of various creative campaign elements in market and form an opinion on how to increase brand awareness with these channels

Working across Internal Departments

• Project manage internal creative team & external creative agency to develop new creative elements on a bi-monthly or quarterly basis that continuously optimize campaign performance

• Collaborate with digital marketing to ensure our ads and ad strategy complements their in-market messaging strategy

• Actively track and measure success of campaigns from an Alteryx lens meaning homepage web traffic, landing page engagement and our work’s impact to trials and demos

Sports Partnership

Working directly with Partnership Teams

• Support Alteryx EMEA requests to schedule customer and prospect visits to partner technology centers for pipeline development

• Stay aligned with EMEA marketing on requests they make with partners for local activations and premier events they attend

Working across Internal Departments

• Coordinate with Alteryx EMEA PR press opportunities to tell a steady cadence of business use case stories throughout the year

• Coordinate with Sales and DG teams a list of Customers/Partners/Prospects to extend virtual invitations towards for each regional event

• Manage inventory and filter requests from Marketing, IC, DG and Sales for out of pocket swag requests, fulfillment and bulk orders for other campaigns.

• Generate content from partner teams that can contribute to Alteryx blog, Community and other Customer story Sources

• Pursue creative assets and new ideas from our partner teams that our Social team can use to amplify our partnership story

• Engage with field marketing to elevate lower-cost-of-entry experiences using our 2022 contractual elements and existing relationship with our sports marketing agency at smaller, local experiential events

• Develop Executive Briefing Documents for Tier 1 partner events so execs are armed with the best information to develop stronger customer relationships at these events

• Facilitate online ticketing portal with our sports agency and invitation process across internal organizations (Sales, Exec Comms, etc.)

• Maintain oversight of campaigns created to measure how partnership elements are leveraged and whether they’re successful, including impressions, web traffic, and sales closed.

Qualifications

• 5 years’ experience in Digital/Brand Marketing or Project Management – corporate or agency

• Ability to work cross-functionally with Sales, Demand Gen, Field & Partner Marketing teams

• Experience working for or partnering with Digital Agencies

• Proven ability to develop brand & marketing strategies and communicate recommendations to leadership

• Experience tracking and measuring campaign effectiveness

• Passion for writing and storytelling

Bonus Skills

• Brand and Digital Marketing

• B2B SaaS/Cloud Industry experience

• Asana

• Experience supporting Sports Partnerships

Compensation

Alteryx is committed to fair and equitable compensation practices. The salary range for this role in Broomfield, CO is $78,000 - $129,200. This position is also remote-friendly and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

This role is eligible for variable compensation including bonus and stock grants.

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Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences .

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here .