What are the responsibilities and job description for the Functional Mktg II - AMZ8523472 position at Amazon?
DESCRIPTION
MULTIPLE POSITIONS AVAILABLE
Company: AMAZON WEB SERVICES, INC.
Position Title: Functional Mktg II
Location: Austin, Texas
Position Responsibilities: 1. Perform quantitative and qualitative market research and analyze business requirements and user behavior to identify innovative advertising programs that leverages sophisticated marketing techniques, methodologies and technologies. 2. Identify and support the execution of business development and marketing strategies, plans and projects for by driving awareness and mass adoption for various products and related services in a global scale. 3. Participate in all aspects of executing high profile paid search, PPC and paid social campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. 4. Conduct keyword research and develop ad copy. Identify strategies to optimizes spend and competitive positions of paid media campaigns. 5. Analyze performance data and develop appropriate action plans based on conclusions. 6. Evaluate market trends and competitor data from multiple sources into a digestible and actionable format to drive change and new initiatives using analysis. 7. Report metrics in monthly business reviews and work with various stakeholders to fine tune efforts in order to meet defined metrics and analyze and test campaign results. 8. Work with senior management and technology teams to create and deliver against aggressive roadmaps. 9. Domestic and international travel needed up to 10% of the time. 10. Telecommuting benefits available.
40 hours / week, 8:00am-5:00pm, Salary Range $78,800/year to $137,900/year
Amazon.com is an Equal Opportunity-Affirmative Action Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. #0000
BASIC QUALIFICATIONS
Position Requirements: Requirements: A Master's degree or foreign equivalent in Business Administration, Marketing, Management Information Systems, or related discipline and 1 year of experience in market research analysis, product management, or business analysis. In the alternative, employer will accept a Bachelor's degree or foreign equivalent in Business Administration, Marketing, Management Information Systems, or discipline followed by 3 progressively responsible post-baccalaureate years of experience in market research analysis, product management, or business analysis. Experience must include: 1. 1 year of experience gathering and analyzing business intelligence, data and analytics to performing market research and competitive analysis to support marketing initiatives. 2. 1 year of experience developing digital marketing programs in an on-line environment and working with marketing channels, including SEM, SED, email, and social media to drive product engagement initiatives. 3. 1 year of experience in A/B testing of products. 4. 1 year of experience leveraging other online marketing channels to drive B2B customer acquisition, lead generation and/or revenue generation and optimizing marketing campaigns through strategic analysis of performance data, traffic, budget, and ROI goals.#0000
PREFERRED QUALIFICATIONS
Please see job description and the position requirements above.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Salary : $78,800 - $137,900
