As of March 01, 2026, the average salary for a Market Research Analyst II in the United States is $72,714 per year, which breaks down to an hourly rate of $35.
However, a Market Research Analyst II's salary can vary significantly. Here’s a look at the typical salary range:
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A Market Research Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Market Research Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Market Research Analyst I | 0-2 years | $61,097 |
| Market Research Analyst II | 2-4 years | $72,714 |
| Market Research Analyst III | 4-7 years | $101,606 |
| Market Research Analyst IV | 7+ years | $134,261 |
| Market Research Supervisor | 7+ years | $107,724 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Analyst IIs. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 10.62% |
| Microsoft Office | 2.14% |
| Qualitative Research | 1.22% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Consultancy
|
$81,440 |
12%
|
|
Market Risk
|
$80,713 |
11%
|
|
Insight
|
$77,804 |
7%
|
|
Business Development
|
$77,804 |
7%
|
|
Qualitative Research
|
$77,077 |
6%
|
|
Collaboration
|
$77,077 |
6%
|
Your level of education can impact your salary potential. While many Market Research Analyst IIs enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Market Research Analyst II with a Bachelor's Degree is between $76,432 and $81,426).
Market Research Analyst II Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 1.3% |
| Associates | 1.1% |
| Bachelors | 47.7% |
| Masters | 45.2% |
| Doctorate | 4.5% |
Understanding how a Market Research Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on March 01, 2026Promotions are the fastest way to increase your earnings. As a Market Research Analyst II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Marketing Data Analyst III | $94,286 | 30% |
| Market Research Analyst III | $101,606 | 40% |
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Compensation PlanningHere are companies hiring for Market Research Analyst II and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current Market Research Analyst II job openings on our job board. Use the search bar below to find your perfect match.
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A Market Research Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Market Research Analyst II earns the most in San Jose, CA, where the annual salary of a Market Research Analyst II is $91,714.
The highest pay for Market Research Analyst II is $76,420.
The lowest pay for Market Research Analyst II is $64,929.
Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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