As of November 01, 2025, the average salary for a Market Research Analyst II in the United States is $72,724 per year, which breaks down to an hourly rate of $35.
However, a Market Research Analyst II's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2025 Compensation Trend
AI-Powered Talent
AI Onboarding
A Market Research Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Market Research Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Market Research Analyst II | $71,430 |
| Intermediate Level Market Research Analyst II | $71,549 |
| Senior Level Market Research Analyst II | $72,869 |
| Specialist Level Market Research Analyst II | $73,635 |
| Expert Level Market Research Analyst II | $73,690 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Analyst IIs. For example, consider the average annual salaries in these key locations:
Your level of education can impact your salary potential. While many Market Research Analyst IIs enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Market Research Analyst II with a Bachelor's Degree is between $76,432 and $81,426.
Market Research Analyst II Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 1.3% |
| Associates | 1.1% |
| Bachelors | 47.7% |
| Masters | 45.2% |
| Doctorate | 4.5% |
Understanding how a Market Research Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on November 01, 2025Salaries for a Market Research Analyst II can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $76,836 in 2023 to around $75,163 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market Research Analyst II salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $76,836 |
| 2024 | $76,208 |
| 2025 | $75,163 |
| 2026 |
View More
|
| Median | % of Total | |
|---|---|---|
| Base Salary | $72,724 | 60.0% |
| Bonus | $13,047 | 10.8% |
| Median | % of Total | |
|---|---|---|
| Social Security | $6,561 | 5.4% |
| 401K/403B | $3,602 | 3.0% |
| Disability | $1,715 | 1.4% |
| Healthcare | $8,352 | 6.9% |
| Pension | $4,632 | 3.8% |
| Time Off | $10,556 | 8.7% |
| Total Compensation | $121,190 | 100% |
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation PlanningHere are companies hiring for Market Research Analyst II and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current Market Research Analyst II job openings on our job board. Use the search bar below to find your perfect match.
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
A Market Research Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Market Research Analyst II earns the most in San Jose, CA, where the annual salary of a Market Research Analyst II is $91,727.
The highest pay for Market Research Analyst II is $76,365.
The lowest pay for Market Research Analyst II is $65,075.
Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
Salary.com's CompAnalyst platform offers:
