What are the responsibilities and job description for the Product Marketing Mgr, Crown, Crown Channel - Amazon Games position at Amazon?
DESCRIPTION
Job summary
(Role can be based in any one of our Games office locations: Irvine, Los Angeles, New York City, San Diego, San Francisco, or Seattle.)
Have you ever wanted to be part of building a new entertainment business? We are looking for a talented and versatile Product Marketing Manager to join our Prime Gaming Live team to help us build and market cutting-edge entertainment content. Prime Gaming Live was created to explore new types of entertainment and bring the best of pop culture and gaming together. Our livestream programs are watched by millions of viewers on our Twitch channel. We are ready to ramp up our program and build out our team.
You will be a key member of the crown marketing team, define media strategies to grow views and fanbase for our channel. You will define KPIs and deliver on key insights on trends that will fuel innovative marketing ideas. You will partner with agencies, internal marketing teams and production teams to develop effective media content and strategies. A successful candidate will be expected to operate strategically and tactically to deliver best in class distribution, content plans and analysis of how this impacts our business goals.
Key responsibilities include:
· Own the brand and define compelling narratives around our brand that capture the attention of viewers, sponsors and internal stakeholders.
· Be the strategic leader in working with internal/external partners on ongoing brand development, translate the internal and external research into actionable plan
· Lead the development of brand voice and personality: define target audience and create messaging strategy and community management strategy for different segments
· Create and execute the go-to-market plans and marketing strategy for our live programs with data-based insights on improving marketing efficiency
· Work cross-functionally with internal and external stakeholder to implement the go-to-market plan and project manage execution to ensure high quality output.
· Excel at diving deep into specific projects/initiatives but come up often to see where the strategy needs alignment, keeping stakeholders informed and in-sync
· Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
· Understand customer life cycle for our programming and incorporate this thinking into our go to market strategies
BASIC QUALIFICATIONS
- Bachelor’s degree in Marketing or related field/ experience
- 2 years of experience with marketing entertainment properties or with livestreaming and video streaming
- 5 years of marketing experience across online and offline channels in one or more of the following marketing areas: customer acquisition, content marketing, marketing communications, product marketing or channel marketing
- 3 years of experience working with digital, web-based products
PREFERRED QUALIFICATIONS
- MBA or Masters in Marketing or related field/ experience
- Demonstrated ability to conceptualize, manage, and prioritize marketing and activation initiatives
- Demonstrated ability to think both strategically and tactically
- Exceptional interpersonal, communication (spoken and written; including experience of reviewing results with senior management and working in a global team setting) and influencing skills and an ability to navigate a complex and unstructured cross-functional environment
- Strong quantitative and qualitative analytical skills, including SQL, with excellent attention to detail and good business judgment
- Ability to prioritize in an ambiguous, fast-paced environment
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
