Senior Specialist, Organic Social Media Communications

Location: DFW Headquarters Building 8 (DFW-SV08)

Additional Locations: None

Requisition ID: 66150

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

Our organic social team is blazing new trails in the social space by leading and transforming how we connect with our customers and team members through our social channels. As part of the team, you will help evolve our content strategy, embrace trends to amplify content, and leverage social platform features to communicate and engage in new and innovative ways.

The Senior Specialist, Organic Social Media Communications is a skilled storyteller who partners with content contributors across the company to help drive the narrative across multiple platforms and inspire our audience with engaging stories. You will use your passion for navigating ambiguity, driving clarity, and influencing strategy to ensure our channels are what people want to follow. In this role, you will use insights to inform content strategy and collaborate with various business units on organic and paid social campaigns to inspire travel, promote excitement, and tell a story. Whether it is a simple feature release to our mobile application or a cohesive multi-pronged product announcement, your ability to lead, optimize and adapt will ensure we create engaging experiences that connect the business objectives to our audience.

What you'll do

• Partner with editorial, internal and external teams to manage the content strategy, revise social copy as needed to fit channel requirements, and assist in management of posting calendar
• Grow American Airlines' social media footprint while maintaining and enhancing the brand and reputation
• Define performance indicators, measurement and analytics and develop insights based on social media content and channel performance to inform strategy
• Prepare project briefs that communicate the campaign goals, key audience segments, and measures of success with identification of actionable insights relevant to company and team goals
• Proactively identify new and underutilized opportunities to expand our organic social media channels
• Collaborate with in-house designers to develop compelling and impactful creative assets
• Proactively identify new and underutilized opportunities to expand our organic social media channels
• Develop cross-functional relationships to collaborate on improving the business results of social
• Write copy for social content, promotions, and campaign activations and participate in posting of content
• Cultivate an organic social boosting plan that enhances targeted paid media and messaging goals
• Participate in ongoing learnings to bring fresh ideas, new best-practices, growth opportunities adn expansion for the future of social
• Simplify complex messages, highlighting and summarizing key points and translate into fun and organic social content

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Communications, Marketing, Analytics or a related field
• 3 years of experience in social community management and knowledge of all social media channels including Twitter, Facebook, Instagram, LinkedIn and YouTube

Preferred Qualifications- Education & Prior Job Experience

• 5 years of experience in social strategy, reporting and platform management
• 4 years of digital communications experience
• 4 years of experience building and optimizing organic social campaigns
• Agency experience or experience working with a brand with multiple accounts/business entities
• Proven self-starter, who can work independently and proactively to resolve issues, take ownership of tools, processes and reporting
• Experience in a fast-paced environment and continually evolving goals
• Strong understanding of foundational social media elements and platforms, their audiences, and how to leverage them to maximize branding and lead generation efforts
• Assertive communication skills to pursue information from internal and external experts, as well as to communicate project status and needs to peers and management
• Experience developing, and measuring social media organic campaigns with excellent project management and organizational skills
• Experience shooting content on an iPhone, for vertical video publishing platforms
• Actively participates in the conversation and looks for ways to provide value
• High level of professionalism and resilience navigating change, while working under tight deadlines and balance priorities simultaneously

Skills, Licenses and Certifications

• Stellar creative, verbal and written communication skills
• Experience running competitor analysis and presenting to leadership how performance compares
• In-depth knowledge of different social and digital marketing channels
• Fast paced with strong team support, the job requires someone who thinks strategically, sees the stories that need to be told, and holds themselves to a high standard while adeptly managing competing priorities
• Well-informed of trending news stories, hashtags, memes and other cultural trends
• Passionate about attention to detail and project management
• Knowledge of paid social platforms
• Flexibility and willingness to work outside normal office hours as needed
• Resourceful and autonomous learner with the ability to deliver under pressure
• Ability to self-motivate, make independent decisions, and solve problems

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20 Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.

Additional Locations: None

Requisition ID: 66150

Nearest Major Market: Dallas

Nearest Secondary Market: Fort Worth

Job Segment: Social Media, Content Strategy, Channel Marketing, Marketing Communications, Pre-Sales, Marketing, Sales