Marketing Automation Lead

The Amherst Group of companies comprise of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management. Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served. Amherst is seeking a Marketing Automation Lead to oversee strategy and management of automated marketing systems and processes, development, implementation, and optimization of all programs. The candidate will be responsible for delivering personalized email, mobile and site experiences that nurture prospects throughout their entire lifecycle from lead generation to renewal. Our ideal candidate is a leader: curious, inquisitive, proactive, impactful, driven, and inspiring. We’re especially interested in data-driven candidates who have a growth mindset and are never finished optimizing and continue to focus on delivering better results. RESPONSIBILITIES Marketing Automation Strategy Drive strategy and execution of Marketing Automation programs to onboard, nurture, convert, and develop loyalty and advocacy Develop engaging customer journeys with personalized, targeted and relevant content and recommendations across email, SMS, on site messaging, push notifications and in-app messaging Partner with our product, technology, leasing, and property management teams to develop scalable personalized campaigns that are seamlessly integrated with the product experiences Oversee the day-to-day creative and messaging strategy of communications through email, SMS and other push campaigns Collaborate closely with communications and brand team to develop artwork and copy to fulfill channel objectives Audience Management & Segmentation Oversee audience segmentation strategies, including lifecycle, behavioral and geographic, based on insights gathered across all channels (email, social, paid media, owned website) Customize creative and messaging based on segment-specific insights to make our programs highly relevant and effective in driving action for our audiences Testing, Reporting & Technical Establish and manage A/B testing platform to optimize productivity, deliverability, and customer engagement Responsible for email and automation quality assurance from design rendering to email functionality and lifecycle program functionality Establish KPIs and configure reports to proactively monitor and report on campaign success. Partner with our tech team to improve back-end automation and data structure Strong understanding of CAN-SPAM and opt-in regulations and ability to enforce list hygiene best practices Our full-time employee benefits include: A competitive compensation package, annual bonus, 401k match Flexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer day Employer-paid benefits (medical, dental, vision, health savings account) Professional career development and reimbursement Up to 16 weeks paid maternity leave; up to 4 weeks of paid parental leave Backup childcare offered through Bright Horizons Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply. At Amherst, we harness the power of people and technology and leverage decades of experience to transform the way real estate is created, owned, financed, and managed in the U.S. Our team integrates data and analytics firm-wide to bring to market new solutions for the U.S. housing market. We are powered by the most talented, committed, and diverse colleagues in the industry, who drive our inclusive, dynamic culture, and propel our supercharged growth. Join us on our mission to revolutionize how all of us interact with real estate.