How much does a Database Marketing Analyst make in the United States? The average Database Marketing Analyst salary in the United States is $73,206 as of April 24, 2024, but the range typically falls between $65,201 and $84,698. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Database Marketing Analyst Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Database Marketing Analyst Salary $57,914 US April 24, 2024
25th Percentile Database Marketing Analyst Salary $65,201 US April 24, 2024
50th Percentile Database Marketing Analyst Salary $73,206 US April 24, 2024
75th Percentile Database Marketing Analyst Salary $84,698 US April 24, 2024
90th Percentile Database Marketing Analyst Salary $95,161 US April 24, 2024
25% $65,201 10% $57,914 90% $95,161 75% $84,698 $73,206 50%(Median) Didn’t find job title? Click
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What skills does a Database Marketing Analyst need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.


Data Analytics: Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively. Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All of the above are varieties of data analysis.


Marketing Analytics: A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.

Analysis 13.7%
Data Analytics 2.19%
Marketing Analytics 1.69%
Others 82.42%

Job Description for Database Marketing Analyst

Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 View full job description

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Career Path for Database Marketing Analyst

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Database Marketing Analyst, the first career path typically progresses to Database Marketing Manager.

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Database Marketing Analyst salary varies from city to city. Compared with national average salary of Database Marketing Analyst, the highest Database Marketing Analyst salary is in San Francisco, CA, where the Database Marketing Analyst salary is 25.0% above. The lowest Database Marketing Analyst salary is in Miami, FL, where the Database Marketing Analyst salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average

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These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Database Marketing Analyst in the United States. The base salary for Database Marketing Analyst ranges from $65,201 to $84,698 with the average base salary of $73,206. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $67,133 to $89,578 with the average total cash compensation of $76,974.
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Skills associated with Database Marketing Analyst: Marketing Strategy, Database Marketing, General Data Analysis Software, Customer Relationship Management (CRM) software ...More

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Salary estimation for Database Marketing Analyst at companies like : Hfc Prestige International U LLC, united statesGovernment, Purely CBD (University-Fort Worth, TX)

Database Marketing Analyst Salary in United States
Database Marketing Analyst Salary Graph, Regional Distribution and Summary