What are the responsibilities and job description for the Marketing Specialist position at AMSOIL INC?
AMSOIL is hiring for a Marketing Specialist on the Integrated Marketing team! This is an exciting opportunity if you are highly motivated and enjoy a challenge. In addition to working within the Integrated Marketing team, you will work with key business partners in Product Marketing, Communications, and Sales to develop marketing strategy, plans and campaigns for our Industrial segment of business.This is a hybrid position reporting to our headquarters in Superior, Wisconsin.
Core Responsibilities:
- Support or lead execution of key Industrial marketing campaigns to acquire and nurture marketing qualified leads
- Develop new product launch marketing plans
- Plan and coordinate AMSOIL Industrial presence at tradeshows/events; assist in managing event budget
- Coordinate advertisement content and placement
- Develop content calendars for AMSOIL Industrial
- Partner with others on Integrated Marketing, Communications, and Sales to develop video strategy plans
- Assist with strategy development for top of funnel collateral
- Develop relationships with industry partners to grow brand presence
- Assess the effectiveness of go-to-market activities to determine ROI on marketing investments
Position Requirements:
- Bachelor's degree in a relevant field or equivalent work experience
- 5 years of relevant experience
- Demonstrated understanding of basic marketing and business concepts through education, work experience or other training
- Knowledge of marketing trends, best practices and resources
- Excellent organization skills with a keen attention to detail
- Works well in a team environment with the ability to motivate others
- Self-motivated person with flexibility to work in a fast-paced environment
- Ability to manage multiple competing projects and shifting priorities
- Strong verbal and written communication skills
- Strong presentation skills
- Working knowledge of Microsoft Office Word, Excel, PowerPoint and CRM
- Available and eligible to travel up to 10% of time by plane and/or car
Preferred Requirements:
- Bachelor's degree in Marketing
- Experience working in B2B marketing landscape
- Passion for and/or knowledge of lead generation processes and activities
- Experience planning and executing tradeshows
Benefits:
- Paid time off and paid holidays each year
- Employee bonus program
- 401(k) with company match
- Paid life, short-term disability, and long-term disability insurance
- Competitive health benefits
- Health savings account (HSA) and flexible spending account (FSA) options
- Affordable group dental, vision, critical illness, and accident insurance
- Employee discount on product
- Corporate gym membership
Equal Opportunity Employer/Veterans/Disabled
AMSOIL is an Equal Employment Opportunity employer. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, physical or mental disability, medical condition, veteran status or any other factor determined to be unlawful by federal, state or local statutes.
- Pay Type Salary
- 925 Tower Ave, Superior, WI 54880, USA