How much does a Marketing Specialist make in the United States? The average Marketing Specialist salary in the United States is $78,970 as of May 28, 2024, but the range typically falls between $67,407 and $90,594. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Marketing Specialist Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Specialist Salary $56,879 US May 28, 2024
25th Percentile Marketing Specialist Salary $67,407 US May 28, 2024
50th Percentile Marketing Specialist Salary $78,970 US May 28, 2024
75th Percentile Marketing Specialist Salary $90,594 US May 28, 2024
90th Percentile Marketing Specialist Salary $101,176 US May 28, 2024
25% $67,407 10% $56,879 90% $101,176 75% $90,594 $78,970 50%(Median) Didn’t find job title? Click
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What skills does a Marketing Specialist need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.


Futures: Futures are derivative financial contracts obligating the buyer to purchase an asset or the seller to sell an asset at a predetermined future date and set price.


Graphic Design: Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.

Initiative 4.12%
Futures 2.05%
Graphic Design 1.53%
Others 92.3%
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Job Description for Marketing Specialist

Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Marketing Specialist. job board provides millions of Marketing Specialist information for you to search for. Click on search button below to see Marketing Specialist job openings or enter a new job title here.

Job Openings for Marketing Specialist
  • Description. Location. This position is. located. at our Dublin, OH campus with hybrid flexibility. Who we are. Founded in 1999 and headquartered in Centra...
    - 1 Day Ago
  • Job Description. Work schedule. HYBRID. Monday-Friday 8:30AM - 5:00PM CST in a team environment. Two days required to be in the Franklin, TN office, normal...
    - Just Posted
  • Job Description. About the Opportunity. Working as part of a larger client service team, the Senior Account Executive acts as a link between clients and th...
    - Just Posted
  • Job Description. P&C Commercial Lines Marketing Specialist. Classification. Salary-Exempt. Location. Wellesley or Franklin, MA. Job Type. Full Time, Hybrid...
    - 17 Days Ago
  • The Contractor shall maintain a robust Strategic Communications capability that supports PACAF. leadership in seminars, speeches, briefings etc. Provide de...
    - 1 Day Ago

Career Path for Marketing Specialist

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Specialist, the first career path typically progresses to Private Label Manager.

Additionally, the second career path typically starts with a Marketing Analyst III position, and then progresses to Marketing Analyst IV.

Those that have already made the climb...
Angela Hsu, Chief Marketing Officer
Beyond, Inc. operates as an online retailer of furniture and home furnishings products in the United States and Canada. The company offers furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, decor, storage and organization, small appliances, home improvement, and other products under the B... More
Fiscal Year Ended in 2022
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Marketing Specialist salary varies from city to city. Compared with national average salary of Marketing Specialist, the highest Marketing Specialist salary is in San Francisco, CA, where the Marketing Specialist salary is 25.0% above. The lowest Marketing Specialist salary is in Miami, FL, where the Marketing Specialist salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average

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Core compensation


Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Specialist in the United States. The base salary for Marketing Specialist ranges from $67,407 to $90,594 with the average base salary of $78,970. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $68,658 to $93,959 with the average total cash compensation of $81,115.
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Skills associated with Marketing Specialist: Marketing Communications, Customer Relationship Management (CRM) software, Marketing Support

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Salary estimation for Marketing Specialist at companies like : Regional Education Service Agency, Ohio DD Council, Mike International Corp

Jobs with a similar salary range to Marketing Specialist : Affiliate Marketer, Event Marketer, Market Administrator

Marketing Specialist Salary in United States
Marketing Specialist Salary Graph, Regional Distribution and Summary