How much does a Marketing Specialist make in the United States? The average Marketing Specialist salary in the United States is $76,681 as of May 25, 2023, but the range typically falls between $65,452 and $87,967. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Based on HR-reported data: a national average with a geographic differential
25% $65,452 10% $55,229 90% $98,243 75% $87,967 $76,681 50%(Median) Didn’t find job title? Click
Change Search Criteria
Check out Marketing Specialist jobs in Virginia

Marketing Specialist (Full-time, Remote)

Integrity Management Services, Inc. - Alexandria, VA

Digital Marketing Specialist

The Ivy Group - Charlottesville, VA

Content Marketing Specialist

Thomas Jefferson Foundation, Inc. - Charlottesville, VA

Job Description for Marketing Specialist

Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2023 Salary.com)... View full job description

Employers: Job Description Management Tool

See user submitted job responsibilities for Marketing Specialist.

Job Openings for Marketing Specialist
Those that have already made the climb...
Angela Hsu, Chief Marketing Officer
Overstock.com, Inc. operates as an online retailer in the United States and internationally. It operates through Retail and tZERO segments. The company offers furniture; and home decor, including rugs, bedding and bath, home improvement, kitchen items, and other related products. It also operates Worldstock Fair Trade,... More
Fiscal Year Ended in 2022
Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst
City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Marketing Specialist, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
65452
87967
76681

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
66666
91234
78762
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Specialist in the United States. The base salary for Marketing Specialist ranges from $65,452 to $87,967 with the average base salary of $76,681. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $66,666 to $91,234 with the average total cash compensation of $78,762.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

65452
87967

 

Step 3 of 3

How much should you be paid?

View the Cost of Living in Major Cities

Skills associated with Marketing Specialist: Customer Relationship Management (CRM) software, Marketing Support, Marketing Communications

Recently searched related titles: Marketing Graphic Designer, Medical Marketing Specialist

Recently searched related titles: Grants And Contracts Manager, Event Program Manager

Jobs with a similar salary range to Marketing Specialist : Consumer Marketing Manager, Data Integration Manager, National Facilities Manager, Program Management Specialist, Senior Marketing Coordinator, Commercial Marketing Manager

Salary estimation for Marketing Specialist at companies like : Regional Education Service Agency, Ohio DD Council, Mike International Corp