What are the responsibilities and job description for the Field Marketing Partner position at Andreessen Horowitz?
Field Marketing Partner
Founded in 2009 by Marc Andreessen and Ben Horowitz, Andreessen Horowitz (known as "a16z") is a venture capital firm in Silicon Valley, California, that backs bold entrepreneurs building the future through technology. We are stage agnostic: We invest in seed to late-stage technology companies, across the consumer, enterprise, bio/healthcare, crypto, and fintech spaces. a16z has $28.2B in assets under management across multiple funds, including the $2.9B Bio Health funds, the $3.1B Crypto funds, and the Cultural Leadership Fund.
We’ve established a team that is defined by respect for the entrepreneur and the entrepreneurial company building process. We’ve invested in companies like ClickUp, Coinbase, Current, Databricks, Devoted Health, Figma, Greenlight, Loom, OpenSea, Robinhood, Roblox, Stripe, and TripActions. Our team is at the forefront of new technology, helping entrepreneurs and their companies impact and change the world.
The Role
As a digital-first field marketer, you will be in charge of building, running, and reporting on programs to expand our connections and the portfolio’s presence. As part of the Go to Market team, you will use every tool in your digital marketing and event toolbox to create and support unique and intimate opportunities for our networks to connect. In this role you will have an opportunity to advise portfolio companies on field marketing and help them build their programs.
You will work closely with our portfolio companies and build programs for them to connect with each other for revenue and GTM partnership opportunities through introductions, events, and workshops. By building and supporting programs that connect portfolio companies to each other and our external network of buyers and partners, you will play a crucial role in helping accelerate their go to market efforts and time to revenue.
To join our team, you should be excited to:
- Define, build and support programs that enable portfolio to portfolio engagements, whether one to one, one to many, or programmatic
- Build out the workshops for Portfolio companies to learn and connect
- Create and own the digital communities for a16z’s portfolio Go-To-Market leaders including CROs, CMOs, Partnership and Channel leadership
- Own all field events that enable our networks of Creators, Entrepreneurs and Corporate executives to connect, engage and work together
- Build scalable, repeatable marketing programs that have reach across enterprise, consumer and fintech corporate verticals
- Build and support a newsletter program for portfolio engagement
- Continually experiment and introduce new approaches to engage, track, measure, and analyze the performance of marketing campaigns (traditional and digital) and report results to GTM leadership
Minimum Qualifications
- 7 years of experience
- Track record of developing and growing pipeline through field marketing and digital first programs
- Excellent analytical skills and can track the return of events/activities to customer activities/revenue
- You know how to read digital feedback and market signals and provide recommendations for new programs and opportunities to engage audiences
- Hands-on experience with popular marketing and sales automation tools including (but not limited to) Salesforce, Marketo, Google Analytics, Looker, G-suite
- Expert in all aspects of field marketing: targeting and audience identification, event strategy and support, and demand generation
- You’re comfortable handling multiple different projects at once with your proven organizational and project management skills
- Proven analytical skills and strategic thinking, with demonstrated ability to develop creative solutions to complex problems
- Strong written and spoken communication skills
a16z culture
- We do only first class business and only in a first class way
- We take a long view of relationships, because we are in the relationship business
- We believe in the future and bet the firm that way
- We are all different, we recognize that, and we win
- We celebrate the good times
- We do it for the team
- We play to win
At a16z we are always looking to hire the absolute best talent and recognize that diversity in our experiences and backgrounds is what makes us stronger. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. These differences are what enables us to work towards the future we envision for ourselves, our portfolio companies, and the World.
Andreessen Horowitz hereby reserves the right to make use of any unsolicited resumes received from outside recruiting agencies and / or individual recruiters without being responsible for payment of any fees asserted from the use of unsolicited resumes.