What are the responsibilities and job description for the Director of Communications Strategy position at Anti-Defamation League?
Overview:
ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.
PRIMARY FUNCTION:
The Director of Communication Strategy, Central Division is a collaborative role entrusted to build and execute a strategy to amplify ADL’s voice and reach within the Central Division. This role will lead a coordinated Divisional public relations and media relations outreach that positions ADL and ADL staff as experts and thought leaders across the Division’s media markets. The Divisional Director of Communication Strategy also works closely with regional teams to choreograph fresh, up-to-date Regional website content and manage regional social media accounts to speak in one voice and focus on upcoming activities and initiatives, current work within the Division and nationally, and ADL successes. ADL Divisions are set geographic areas that include multiple ADL offices and usually involving multiple states. ADL’s Division structure includes 25 regions that are grouped into four geographic areas – North, South, Central and West. The Central Division includes the Austin, Chicago, Dallas, Denver, Detroit, Houston and St. Louis media markets.
Responsibilities:
Public Relations Outreach
Qualifications:
ADL values a diverse workplace and strongly encourages women, people of color, LGBTQ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. ADL is an equal opportunity employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local laws.
ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process, please contact Talent & Knowledge at talentacquisition@adl.org.
ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws.
POSITION TITLE: Director of Communication Strategy
REPORTS TO: Director of Community Engagement
SUPERVISION EXERCISED: Interns
LOCATION: Any office in the Central Division (Austin, TX; Chicago, IL; Dallas, TX; Denver, CO; Detroit, MI; Houston, TX; or St. Louis, MO.)
Grade/Class: Grade G, exempt, PSA-eligible
ABOUT THE ORGANIZATION:
ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.
PRIMARY FUNCTION:
The Director of Communication Strategy, Central Division is a collaborative role entrusted to build and execute a strategy to amplify ADL’s voice and reach within the Central Division. This role will lead a coordinated Divisional public relations and media relations outreach that positions ADL and ADL staff as experts and thought leaders across the Division’s media markets. The Divisional Director of Communication Strategy also works closely with regional teams to choreograph fresh, up-to-date Regional website content and manage regional social media accounts to speak in one voice and focus on upcoming activities and initiatives, current work within the Division and nationally, and ADL successes. ADL Divisions are set geographic areas that include multiple ADL offices and usually involving multiple states. ADL’s Division structure includes 25 regions that are grouped into four geographic areas – North, South, Central and West. The Central Division includes the Austin, Chicago, Dallas, Denver, Detroit, Houston and St. Louis media markets.
Primary
- Media Relations
- Implement a proactive divisional media relations strategy, working to develop relationships with key reporters and secure coverage highlighting ADL’s issues, leaders, and thought leadership.
- Respond to and coordinate media inquiries, interview requests, and proactive outreach on issues for Divisional and Regional team members, escalating to the national communications team as needed.
- Identify and prepare ADL team members for interviews with talking points and prep sessions as needed.
- Monitor news for coverage on issues corresponding to ADL or ADL’s mission in collaboration with Regional team members
-
Draft press materials and edit as needed, including press releases, statements and comments, op-eds, talking points, fact-sheets, and more.
- Identify key public relations outreach goals and actionable tactics for the Division to amplify ADL’s voice.
- Collaborate across departments (Education, Civil Rights, Development and Regional) to identify and cultivate coverage opportunities to raise public awareness of ADL issues, programs and individuals.
- Draft materials for non-media sources as needed
Secondary
- In coordination with the Division Vice President, Director of Philanthropic Outreach and Regional Directors, serve as a spokesperson to local media as needed.
- Serve as an ADL brand ambassador for the Division.
- Draft website and other non-media related content on a limited basis as needed.
- Participate in and support Regional events and programs as needed.
- Serve as a point of communication for external contacts and stakeholders.
Skills
- Strong communicator, both written and verbal, with effective presentation and public speaking skills required.
- Strong familiarity with the current media landscape and knowledge of local market news outlets, reporters, and influencers is essential.
- Ability to think creatively to identify opportunities to connect ADL’s mission, values, and priority projects to the current cultural moment and develop narrative frames to impact public engagement and discourse, specifically in local markets.
- Demonstrated ability to write persuasive materials including talking points, op-eds, press releases, and messaging documents on deadline.
- Copyediting skills and knowledge of AP Style guidelines a must.
- Understanding of and demonstrated experience utilizing Facebook, Twitter, LinkedIn, Instagram and other social media platforms for outreach and engagement essential.
Work Experience
Eight or more years of professional media or public relations experience required.- Solid media contacts in at least one or more divisional media market required. Contacts in media markets within the Division strongly preferred.
- Experience serving as an on-record spokesperson for an organization highly desired.
- Professional record of successful media placements and familiarity with Jewish press preferred.
- Experience building a collaborative media and outreach strategy with multiple stakeholders preferred.
- Agency or nonprofit experience preferred.
Education
- Bachelor’s degree in public relations or a communications-related field, or equivalent experience, required.
Work Environment:
- ADL COVID-19 Protocol (updated periodically): ADL is adhering to public health guidance regarding COVID-19. ADL will require that all employees are vaccinated with exceptions for medical and religious accommodations. ADL is requiring proof of vaccination. ADL is a hybrid environment; this role may require 2 days in the office. ADL is a hybrid environment, though this role may be performed remotely.
Compensation:
- This position has a salary range of $73,000 to $106,000. This salary range is reflective of a position based in Dallas, Texas. Please note that actual salaries are commensurate with experience and reflect the budget for a given position, and since ADL has a location-based compensation structure, there may be a different range for candidates in other locations. For an overview of our total rewards package, please visit https://www.adl.org/about/careers.
ADL values a diverse workplace and strongly encourages women, people of color, LGBTQ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. ADL is an equal opportunity employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local laws.
ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process, please contact Talent & Knowledge at talentacquisition@adl.org.
ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws.
Salary : $73,000 - $106,000
Director of Strategy
24 HOUR FLOOD PROS LLC -
Dallas, TX
Director, Strategy
MCK McKesson Corporation -
Irving, TX
Director, Strategy
Razorfish -
Plano, TX
