Digital Marketing Specialist

Summary

Aquafix, Inc. is searching for a dynamic Marketing Specialist with a Social Media Mind to enhance our online presence and engage our community effectively. In this role, you will manage and grow our social media profiles and presence, including Facebook, Twitter, LinkedIn, and potentially additional channels. You will work both autonomously and collaboratively in a supportive environment where your achievements are acknowledged. If you have a knack for creative content creation and a passion for environmental sustainability, we encourage you to apply.

Position Responsibilities:

Online Outreach & Development
- Launch optimized online ads through Google Ads, Facebook, etc. to increase company and brand awareness.
- Maintaining ongoing promotion through social media accounts (YouTube, Facebook, LinkedIn, and Twitter “X”) including comments and replies
- Create, curate, and manage all published content (images, video, written) to engage audience segments and lead to measurable action.
- Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales.
- Develop and moderate webinars and video events by communicating and planning.
- Prepare online newsletters and promotional emails.
- Compose mass emails with our technical service team.

Graphic Design
- Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Design visually appealing graphics for social media posts, email templates, and website banners.
- Ensure all visual content aligns with brand guidelines and resonates with the company’s mission.
- Keep yourself up to date with the latest design trends and best practices to continually improve the quality of digital assets.

Serve as a back-up for Website Administration Responsibilities such as
- Create new webpages and updates using WordPress, HTML, and other skills at your disposal.
- Ensure E-commerce site is working properly.
- Upgrade site by updating content and graphics, monitoring performance, and identifying improvement options.
- Monitor website direct chat, answering and filtering questions as needed.

Qualifications:
- Bachelor’s degree in marketing, communications, new media, or a relevant field.
- Self-motivated with strengths in time management, organization, and attention to detail
- Ability to handle multiple tasks simultaneously and meet deadlines.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Proficiency with SEO, and WordPress
- Intermediate computer skills required, experience with MailChimp and Microsoft Office (Word, Excel, PowerPoint), and email a plus.
- Proven ability to understand business ideas at both high and detailed levels and interpret them into actionable items.
- Must be a team player: We value teamwork, a positive attitude, and the willingness to do what is needed for our customers and our business.
- Have a portfolio or online site available to review your previous work.

Physical Effort:
Will be in a sitting position for most of the day. Infrequently may be required to climb, lift, bend, stoop and carry objects. May be required to lift up to 25lbs infrequently with or without assistance.

Tools Equipment and Machinery:
Must be able to frequently use general office equipment, including computers, printers, scanners, and telephones.

Working Conditions:
Working conditions commonly consist of a general office environment with infrequent exposure to the general warehouse and production rooms, which may contain differences in temperature, packaged and raw chemicals, powders and other substances. May be in areas that require frequent use of safety equipment.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job Type: Full-time

Pay: $46,000.00 - $49,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Madison, WI 53718: Relocate before starting work (Required)

Work Location: In person