Specialist, Digital Media

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

The Specialist, Digital Media will be part of a team responsible for deploying and managing paid digital media to meet business outcomes for one or more brands (e.g. Aspen Dental, ClearChoice, WellNow Urgent Care). Reporting to the Sr Manager, Digital Media, this contributor will play a critical role in the execution of all precision media including, but not limited to, Programmatic Display & OLV, CTV, YouTube, Paid Search & Paid Social advertising.

They will collaborate closely with other marketing team members and third parties to execute the digital media plan flawlessly. The Specialist, Digital Media, will be responsible for managing and executing channel operations and providing support to the Digital Media team.

Essential Responsibilities

• Thoroughly understand the brand(s), objectives and target customers
• Actively participate in meetings and proactively document key takeaways and action items.
• Assimilate data from multiple sources, compiling the information to draw insights and make recommendations to various stakeholders.
• Support channel strategies in collaboration with internal teams, media partners and agencies
• Support internal operations of digital media channels in collaboration with cross-functional partners (e.g., integration with other channels, billing, partnership internal service line leaders).  Strong project management skills are required for this role.
• Liaise with internal & external stakeholder to ensure media activations reflect business requirements & needs.
• Support new digital media channels through targeted investment, the understanding of changing consumer behaviors and the evolving media landscape.
• Translate business goals into digital media tactics and effectively executing those tactics in partnership with internal and agency teams
• Understand and manage channel-level KPIs, identify opportunities for optimization and expansion

Requirements/Qualifications

• Education Level: Bachelor’s Degree
• Job Related/Industry Experience: 2 years
• The ideal candidate is a problem solver who is business oriented and obsessed with understanding TAG business goals. And have experience using diagnostic marketing metrics as leading indicators of business outcomes
• The ideal candidate has experience across one or more digital media channels, preferably Programmatic & Video.
• The ideal candidate has a strong understanding of the “metrics that matter” and is effective at translating media metrics into actionable insights for the business.
• They will be a ‘hands-on’ contributor able to dive into channel-level reporting and management tools
• The ideal candidate has experience working in and with Media Platforms such as; Display & Video 360, GA4, Google Ads, etc.
• They will have experience balancing competing priorities with excellent communication skills (both written & oral).
• This person will have experience from a large scaled retailer or similar organization
• This contributor must be viewed by others as having a high degree of integrity and forethought in their approach, the ability to act in a transparent and consistent manner while always taking into account what is best for the organization

Salary : $62,000 - $85,000